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Tractor Supply Celebrates the Season of Giving With 4-H Paper Clover Fundraiser

1. Tractor Supply starts 4-H Paper Clover campaign on Black Friday. 2. Campaign aims to raise funds for youth educational programs. 3. Over $1.3 million raised in 2024 spring fundraiser. 4. Tractor Supply has raised over $22 million for 4-H since 2010. 5. Ninety percent of donations support local 4-H programs directly.

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FAQ

Why Bullish?

The campaign drives customer engagement and supports community involvement, which enhances brand loyalty. Past initiatives have positively influenced overall sales and customer perception.

How important is it?

The article highlights an initiative that strengthens Tractor Supply's community ties, crucial for customer loyalty and sales growth. Given the company's historical fundraising success for 4-H, this is relevant for stock performance.

Why Short Term?

The fundraiser occurs over a short period and may boost sales for the holiday season. Similar past campaigns have resulted in immediate sales spikes.

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TSCO
BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today the kick-off for its second 4-H Paper Clover campaign of the year. Beginning on Black Friday, customers can make a donation at checkout that will help strengthen 4-H educational programs and increase hands-on opportunities for young people across the country. The biannual fundraiser, now in its 14th year, generates millions of dollars in scholarships for 4-H youth. “During our biannual Paper Clover fundraisers, our customers always show up for our 4-H partners. Their donations have made it possible for thousands of young people to take advantage of life-changing learning opportunities,” said John Ordus, chief stores officer at Tractor Supply and member of the National 4-H Council board of trustees. “This year, our fundraiser comes at a time when the spirit of giving is especially top of mind, and we hope to engage even more of our community in making a positive impact on our future leaders.” From November 29-December 15, customers can purchase a paper clover at checkout in stores nationwide or online at TractorSupply.com. Funds raised through the Paper Clover campaign support 4-H educational programs and provide 4-H members with the opportunity to engage in leadership-building experiences such as camps and conferences. Ninety percent of all donations will directly support 4-H youth in the state in which the donation was made, while the remaining 10% will support national 4-H programming. 4‑H is America’s largest youth development organization, empowering nearly six million young people with the skills to lead for a lifetime. Its research-based programming includes activities in the areas of agriculture, health, science and civic engagement, and the guidance and life-long skills necessary to succeed in college and career. “We are grateful for Tractor Supply's ongoing partnership and the generosity of their customers. Their support helps 4-H'ers across the country develop the leadership skills to be Beyond Ready for life and work,” said Heather Elliott, senior vice president and chief development officer, National 4-H Council. During the 2024 spring Paper Clover fundraiser, Tractor Supply raised over $1.3 million for 4-H youth nationwide. Tractor Supply has partnered with 4-H since 2010 to support hands-on leadership and learning. Together, they have raised more than $22 million for the nation’s youth. For more information on Tractor Supply’s Paper Clover campaign in support of 4-H youth, visit https://www.tractorsupply.com/tsc/cms/4h. About Tractor Supply Company For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com. Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

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