
Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision


Transcend, the only autonomous platform that enables the world&#39;s leading

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Transcend, the only autonomous platform that enables the world's leading companies to answer the question "can I use this data?", today announced the appointment of <b xmlns="http://www.w3.org/1999/xhtml">Elizabeth Jackson</b> as Senior Vice President of Marketing. Jackson has built and scaled marketing organizations across SaaS, AdTech, HealthTech, and consumer products. She played a foundational role in creating the performance marketing category at HookLogic, which was subsequently acquired by Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CRTO">CRTO</a>). She joins Transcend at a moment when every enterprise data decision—from AI policy to customer data consent—demands a real-time answer.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260407291132/en/" rel="nofollow">https://www.businesswire.com/news/home/20260407291132/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260407291132/en/2767492/4/Wires_Elizabeth_Jackson_joins_Transcend_as_SVP_of_Marketing.jpg" alt="A photograph of Elizabeth Jackson, Transcend&#39;s newly appointed Senior Vice President of Marketing."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">A photograph of Elizabeth Jackson, Transcend&#39;s newly appointed Senior Vice President of Marketing.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
The appointment comes as enterprises pour resources into AI transformations, but struggle to activate it responsibly. Gartner projects worldwide AI spending will reach $2.5 trillion in 2026, nearly double the prior year,<sup xmlns="http://www.w3.org/1999/xhtml">1</sup> yet Forrester finds that fewer than one in three enterprises can tie their AI initiatives to tangible financial outcomes.<sup xmlns="http://www.w3.org/1999/xhtml">2</sup> Fragmented first-party data, stuck data with delayed activation, and the rapid rise of AI are all structural barriers to growth. Transcend solves these challenges with a central layer that governs how customer data flows across the enterprise. The result: addressable audiences grow, first party data initiatives and AI transformations are unlocked, and brands and their customers are protected.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jackson brings a rare combination of category-creation experience and enterprise marketing rigor. As CMO and EVP of Strategy at HookLogic, a Bain Capital Ventures portfolio company, she repositioned the company from ad placement to performance marketing with closed-loop attribution, helping create a new category of measurable retail media and scaling lead generation, contributing to the company's acquisition by Criteo. She went on to serve as CMO and EVP of Strategy at KVH Industries (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/KVHI">KVHI</a>), where she helped launch a novel "Connectivity-as-a-Service" business model and co-led development of Watch, an IoT SaaS platform for preventative maintenance at sea.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Earlier in her career, Jackson held brand management roles at Procter &amp; Gamble and The Campbell's Company. She holds an MBA from INSEAD, where she was the youngest graduate in the school's history, and a BA with Honors from Princeton University's Woodrow Wilson School of Public and International Affairs.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Elizabeth has built marketing engines that massively accelerate growth across every company and industry she's touched. What sets her apart is her ability to build the categories that the rest of the market eventually lives inside. She's a pioneer of performance marketing and brought Connectivity-as-a-Service to life. Now, she'll bring her phenomenal talent to Transcend for the AI era. We're thrilled to announce Elizabeth's appointment as someone who has the rare ability to take a trusted enterprise platform and help multiply its impact until it becomes the oxygen of the entire market," said Kate Parker, President of Transcend.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data? That's not a compliance question, it's a growth one. My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right,&#34; said Jackson.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jackson's appointment reflects Transcend's continued investment in go-to-market leadership as the company scales to meet accelerating enterprise demand for compliance infrastructure. The company recently appointed Dianne Decena as Vice President of Partnerships, and is hiring for positions across marketing, sales, and several other teams.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Transcend</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Transcend is the only autonomous "can I use this data" platform that powers every data decision to activate AI and scale customer growth. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. Transcend replaces fragmented and manual processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC's MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500&#x2122;.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftranscend.io&amp;esheet=54482262&amp;newsitemid=20260407291132&amp;lan=en-US&amp;anchor=transcend.io&amp;index=1&amp;md5=411e12eab7c29fa8091272493bbff93a" shape="rect">transcend.io</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<sup xmlns="http://www.w3.org/1999/xhtml">1</sup>Gartner, "Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026," January 2026.
<br xmlns="http://www.w3.org/1999/xhtml"></br><sup xmlns="http://www.w3.org/1999/xhtml">2</sup>Forrester, as cited in "2026 AI Predictions: What Gartner, Forrester, and IDC Reveal for Tech Leaders," January 2026.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260407291132r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260407291132/en/" rel="nofollow">https://www.businesswire.com/news/home/20260407291132/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Andrew Moon
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@transcend.io" shape="rect">press@transcend.io</a>

</p>

CRTO

Transcend Appoints Elizabeth Jackson as Senior Vice President of Marketing

Criteo’s former CMO strengthens Transcend’s marketing amidst AI growth

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision


Transcend, the only autonomous platform that enables the world&amp;#39;s leading</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Transcend has appointed Elizabeth Jackson as Senior VP of Marketing, leveraging her extensive experience in driving marketing success and category creation. This leadership change comes at a crucial time when businesses increasingly seek effective data management solutions amid burgeoning AI investments, potentially enhancing demand for Transcend&#039;s offerings and benefiting Criteo indirectly due to their prior relationship.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Elizabeth Jackson appointed Senior VP of Marketing at Transcend.</li><li>Jackson&#039;s past success includes key marketing strategies at HookLogic, acquired by Criteo.</li><li>Transcend addresses critical enterprise data management as AI spending grows.</li><li>Only one in three firms link AI efforts to financial outcomes.</li><li>Transcend&#039;s platform enables real-time data decisions, vital for revenue growth.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Criteo (CRTO)</strong>: Criteo might see indirect benefits from Transcend&#039;s growth efforts.</li><li><strong>KVH Industries (KVHI)</strong>: Similar strategic shifts could be observed in KVHI’s market approach.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This falls under &#039;Corporate Developments&#039; as a significant leadership change could drive strategic redirection, aligning with market opportunities in AI and data management.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Strong marketing leadership at Transcend could enhance its market competitiveness.</li><li>Rising enterprise demand for AI solutions could create new growth channels.</li><li>Criteo could benefit from Transcend&#039;s platform becoming essential to data strategy.</li><li>Potential partnerships triggered by Jackson&#039;s marketing strategies may enhance revenue.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Gartner predicts global AI spending will hit $2.5 trillion by 2026.</li><li>Forrester reports under 33% of enterprises link AI initiatives to financial results.</li><li>Transcend centralizes customer data management, aiding AI deployments.</li><li>Elizabeth Jackson joins Transcend from HookLogic, acquired by Criteo.</li><li>Transcend aims to streamline real-time data decisions for enterprises.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Consider CRTO as a buy; success of Transcend could uplift Criteo&#039;s growth narrative in the near term.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Transcend, the only autonomous platform that enables the world's leading companies to answer the question "can I use this data?", today announced the appointment of <b xmlns="http://www.w3.org/1999/xhtml">Elizabeth Jackson</b> as Senior Vice President of Marketing. Jackson has built and scaled marketing organizations across SaaS, AdTech, HealthTech, and consumer products. She played a foundational role in creating the performance marketing category at HookLogic, which was subsequently acquired by Criteo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CRTO">CRTO</a>). She joins Transcend at a moment when every enterprise data decision—from AI policy to customer data consent—demands a real-time answer.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260407291132/en/" rel="nofollow">https://www.businesswire.com/news/home/20260407291132/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260407291132/en/2767492/4/Wires_Elizabeth_Jackson_joins_Transcend_as_SVP_of_Marketing.jpg" alt="A photograph of Elizabeth Jackson, Transcend&#39;s newly appointed Senior Vice President of Marketing."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">A photograph of Elizabeth Jackson, Transcend&#39;s newly appointed Senior Vice President of Marketing.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
The appointment comes as enterprises pour resources into AI transformations, but struggle to activate it responsibly. Gartner projects worldwide AI spending will reach $2.5 trillion in 2026, nearly double the prior year,<sup xmlns="http://www.w3.org/1999/xhtml">1</sup> yet Forrester finds that fewer than one in three enterprises can tie their AI initiatives to tangible financial outcomes.<sup xmlns="http://www.w3.org/1999/xhtml">2</sup> Fragmented first-party data, stuck data with delayed activation, and the rapid rise of AI are all structural barriers to growth. Transcend solves these challenges with a central layer that governs how customer data flows across the enterprise. The result: addressable audiences grow, first party data initiatives and AI transformations are unlocked, and brands and their customers are protected.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jackson brings a rare combination of category-creation experience and enterprise marketing rigor. As CMO and EVP of Strategy at HookLogic, a Bain Capital Ventures portfolio company, she repositioned the company from ad placement to performance marketing with closed-loop attribution, helping create a new category of measurable retail media and scaling lead generation, contributing to the company's acquisition by Criteo. She went on to serve as CMO and EVP of Strategy at KVH Industries (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/KVHI">KVHI</a>), where she helped launch a novel "Connectivity-as-a-Service" business model and co-led development of Watch, an IoT SaaS platform for preventative maintenance at sea.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Earlier in her career, Jackson held brand management roles at Procter &amp; Gamble and The Campbell's Company. She holds an MBA from INSEAD, where she was the youngest graduate in the school's history, and a BA with Honors from Princeton University's Woodrow Wilson School of Public and International Affairs.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Elizabeth has built marketing engines that massively accelerate growth across every company and industry she's touched. What sets her apart is her ability to build the categories that the rest of the market eventually lives inside. She's a pioneer of performance marketing and brought Connectivity-as-a-Service to life. Now, she'll bring her phenomenal talent to Transcend for the AI era. We're thrilled to announce Elizabeth's appointment as someone who has the rare ability to take a trusted enterprise platform and help multiply its impact until it becomes the oxygen of the entire market," said Kate Parker, President of Transcend.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data? That's not a compliance question, it's a growth one. My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right,&#34; said Jackson.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jackson's appointment reflects Transcend's continued investment in go-to-market leadership as the company scales to meet accelerating enterprise demand for compliance infrastructure. The company recently appointed Dianne Decena as Vice President of Partnerships, and is hiring for positions across marketing, sales, and several other teams.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Transcend</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Transcend is the only autonomous "can I use this data" platform that powers every data decision to activate AI and scale customer growth. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. Transcend replaces fragmented and manual processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC's MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500&#x2122;.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftranscend.io&amp;esheet=54482262&amp;newsitemid=20260407291132&amp;lan=en-US&amp;anchor=transcend.io&amp;index=1&amp;md5=411e12eab7c29fa8091272493bbff93a" shape="rect">transcend.io</a>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<sup xmlns="http://www.w3.org/1999/xhtml">1</sup>Gartner, "Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026," January 2026.
<br xmlns="http://www.w3.org/1999/xhtml"></br><sup xmlns="http://www.w3.org/1999/xhtml">2</sup>Forrester, as cited in "2026 AI Predictions: What Gartner, Forrester, and IDC Reveal for Tech Leaders," January 2026.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260407291132r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260407291132/en/" rel="nofollow">https://www.businesswire.com/news/home/20260407291132/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Andrew Moon
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@transcend.io" shape="rect">press@transcend.io</a>

</p>

Transcend has appointed Elizabeth Jackson as Senior VP of Marketing, leveraging her extensive experience in driving marketing success and category creation. This leadership change comes at a crucial time when businesses increasingly seek effective data management solutions amid burgeoning AI investments, potentially enhancing demand for Transcend's offerings and benefiting Criteo indirectly due to their prior relationship.

Transcend Appoints Elizabeth Jackson as Senior Vice President of Marketing

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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