CHICAGO, April  02, 2026  (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing

TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns

TransUnion Unveils Tool to Optimize Lender Marketing Campaigns

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>CHICAGO, April  02, 2026  (GLOBE NEWSWIRE) -- With consumer credit originations expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>TransUnion&#039;s new TruIQ Credit Strategy Studio streamlines prescreen marketing for lenders, potentially boosting growth as consumer credit begins to rise in 2026. The tool allows teams to build campaigns faster and more efficiently, thereby addressing current market demands and enhancing competitive positioning.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>TransUnion launches TruIQ Credit Strategy Studio for lenders&#039; prescreen marketing.</li><li>New tool reduces campaign development time by up to 75% for lenders.</li><li>42% of executives still rely on basic segmentation despite consumer personalization demand.</li><li>TruIQ enhances workflow efficiency through no-code, drag-and-drop campaign tools.</li><li>Study highlights shortcomings in traditional marketing approaches in financial services.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Forrester Research (N/A)</strong>: Conducted study revealing the inefficiencies in lender marketing strategies.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This news fits the &#039;Corporate Developments&#039; category as it reveals TransUnion&#039;s new product launch, reflecting strategic efforts to strengthen its market position and capitalize on rising consumer credit trends.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>TruIQ Credit Strategy Studio expected to significantly reduce campaign costs.</li><li>Rising consumer credit originations could enhance demand for TransUnion&#039;s solutions.</li><li>Failure of lenders to adopt advanced marketing tools could hinder their growth.</li><li>TransUnion&#039;s new tool is poised to capture market share in a competitive environment.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>TruIQ can reduce campaign build times by up to 75%.</li><li>42% of financial services executives use basic segmentation strategies.</li><li>Nearly one-third of executives lack meaningful personalization in campaigns.</li><li>TransUnion operates in over 30 countries with 13,000 associates.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Buy TRU as the new prescreen tool is expected to enhance growth in 2026.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p>CHICAGO, April  02, 2026  (GLOBE NEWSWIRE) -- With consumer credit originations <a href="https://www.globenewswire.com/Tracker?data=j4TXfOrYlR2bOdsuHOaRXr1bduX5QXG26hI4ZFiBvMMegySd9g3gv_7PaTwR3s2GdqKmEMwe915ux0Z_5dqlneIyR2AfAVdPMljGzx4NMTpExWdogePHmhIQQJZVTDmYWUP_lsIJgcPtuFr7lIphrXqnyQcURMsfuEWOgCb1pleYJk8AmMLBHcB8u9BshaEjhAMrKrzlRwKb3IBJKL6HvYB4TMxBMFotYHYZdh87HNXY6N9KLitjdo6QgZsf5F5XU8ZR9YYXRip7VxJio1nuaTfQZkFNFSFlRhALZszDydU=" rel="nofollow" target="_blank">expected to rise in 2026</a>, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization—even as consumers increasingly expect tailored experiences.</p>  <p>To help lenders overcome these challenges, TransUnion has launched <a href="https://www.globenewswire.com/Tracker?data=luR1UQ-xUjTxm4lBGlaz1TRPNGNgI7oC2vzQ03cXLcQI4KuqKGnyhrcOPiNzia5O8ODDEBdL6l5TQInHsZ5sZ92qd1kOnphHFPUueS3I7tUGtM9TxfOMoUz9gIjQbYbkK2-_rS0rGU1OnKbX2CBidGxOPYSD4PdvTK85kry4XELNKVnIa15PbcTXGYc4WjWETKJdk_oQ2B_apNayS0yAVibpKZu93Th0nr1cij83P2zFYGdAYcP1oce8joMJH5iLrS1hTW57JeqHMlK8joIrqNrnAvwHwQGHvVnCD1b79AIWEDLX2MnRH1S_bKHyzHBotNwMpo6PJ6IAga--8RkitDiLFYnuxBW87a3RlzYT_30=" rel="nofollow" target="_blank">TruIQ Credit Strategy Studio</a>. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days.</p>  <p>Organizations can now build, test and deploy prescreen strategies in one place with TruIQ Credit Strategy Studio, streamlining traditionally complex, multistep workflows. Designed to give lender marketing teams greater control, it eliminates reliance on technical experts by providing no-code, drag-and-drop tools for creating and updating decision logic.</p>  <p>"We created TruIQ Credit Strategy Studio to reduce development cycles from months to days, empowering teams to act quickly and deliver campaigns at the pace the market demands," said Mohamed Abdelsadek, executive vice president and chief global solutions officer at TransUnion.</p>  <p>Key features of TruIQ Credit Strategy Studio include:</p>  <ul type="disc"><li>A shared workspace for real-time collaboration with audit-ready review tools</li><li>Instant strategy testing to validate and refine decisions</li><li>Interactive dashboards for easy scenario comparison and performance tracking</li><li>Ready-made templates to speed up strategy creation and customization</li></ul>  <p>The solution unifies collaboration, analytics, and workflow tools. Powered by TransUnion's OneTru&#x2122; platform, it also seamlessly connects with other <a href="https://www.globenewswire.com/Tracker?data=luR1UQ-xUjTxm4lBGlaz1WppQhf9KHoArUVAt5OreobuyYN-vI9a6uEtrtyOOlpuaBXW3OH8XwZj8fMLF_y5Ip6jttPHjiUK9mI8efCeaUx2A3yr5A7mQoodVxGk85sGBR9CAQ8i5gZkVl2ZBl96eWudhZaMDJukoxOPaKA5R90El5URVXmew2GE8M6lta3VNIl78otU9Qq9ffceAZl-UJadkSgeI5DBpNAuCYp-lt1TQaMQLDG3gEsoEAPUIeeW" rel="nofollow" target="_blank">TruIQ</a> offerings, including <a href="https://www.globenewswire.com/Tracker?data=luR1UQ-xUjTxm4lBGlaz1Wm9zAZP6REmDBHsZw7bN9G6hXglxD4wrSXb0nFQ8hVOMGTjrhJqDHnu0ozEgBpxdgkW6P35B3AtVg-aBTimT3iUReUHaF4gB9TES4770MN4GwDF-2GqonZJSw5w7-tY02pPoqLmbCsicKgWnFmYZdy8m6iErjJ-rOXgFD5uEmbL6doKqt09mQXwaory40gCdebEUhqRa9jeRXD8Wh3fZQI2hnZU4frK6N2757CGyrdHmVyGDfDhRlP21CtqRGh3vKvMFifLzxBXseeNnMrVAtb5rcAOSH_fw9sHxZ-9ylFfjvJeudC8NtTSqIVxPvzSLg==" rel="nofollow" target="_blank">TruIQ Analytics Studio</a> for seamless data access and rapid model development.</p>  <p>"TruIQ Credit Strategy Studio is part of a broader ecosystem of TransUnion solutions that support customers throughout their credit analytics and marketing journey," said Abdelsadek. "By empowering teams to adapt rapidly to market shifts, we are enabling them to attract ideal customers more effectively and address the challenges of today&#39;s marketplace."</p>  <p>To learn more about TruIQ Credit Strategy Studio, click <a href="https://www.globenewswire.com/Tracker?data=FBCR8tkrI3YUxgSyDp5R87Fp1gq-3W0B5d52o6W-Lh640pWLr3VEUxb8U2CqfZSp-X8y6YMsfdHelgAlKPCgd8jyKmUikUiQClUYoI2JqAq8KV7oGt7BSx-_e_WtDsoyR1NX1vwL7mNAUU4j8wreT9LzZd1HbsMv1Fdzebqi1yasRFso7Lq4gNQTdpH5EwcieMtE5ph94vIi47cs_ctLxaDqkz63qodWBZzlk95arowdmCDL2l1WPSgmSMUQ1eY4hs2fv8r-_04X0jnubYB8UzhLx42T4PWASR4odoEPmufAZRQLkqpDh8OkF7p2m1HG" rel="nofollow" target="_blank">here</a>.</p>  <p><strong>About TransUnion (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/TRU">TRU</a>) </strong></p>  <p>TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru&#x2122; picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good&#xAE; — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.</p>  <p><a href="https://www.globenewswire.com/Tracker?data=X1XQ7kyPL1tbcspI5p9htErUJNb7JLwOtfixhVWJ49vPtLaRAiWH8WS2s5l4GpyMEwYDZBVFC7KKj3rwfZlF_ACO8MAvR1WZ_8_R_br34pkpPC1UjeuNkDqbeqAGePkc" rel="nofollow" target="_blank">http://www.transunion.com/business</a></p> <table style="border-collapse: collapse; width:100%; border-collapse:collapse ;"><tr><td style="max-width:15%; width:15%; min-width:15%;"><strong>Contact</strong></td><td style="max-width:85%; width:85%; min-width:85%;">Dave Blumberg</td></tr><tr><td> </td><td>TransUnion</td></tr><tr><td> </td><td> </td></tr><tr><td><strong>E-mail</strong></td><td>david.blumberg@transunion.com</td></tr><tr><td> </td><td> </td></tr><tr><td><strong>Telephone</strong></td><td>312-972-6646</td></tr></table> <p><br></br></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/YWQ2MGZjNzAtZjVkMS00YjliLWFhNzQtM2NjOWJlMWI0NzE3LTEwMjE0NDctMjAyNi0wNC0wMi1lbg==/tiny/TransUnion.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/8cc0f5ef-8284-496b-8554-d00cc2d898ea"><img src="https://ml.globenewswire.com/media/8cc0f5ef-8284-496b-8554-d00cc2d898ea/small/tulogo-blue-wcag-rgb-300x80-jpg.jpg" border="0" width="150" height="39" alt="Primary Logo"></img></a></p>

TransUnion's new TruIQ Credit Strategy Studio streamlines prescreen marketing for lenders, potentially boosting growth as consumer credit begins to rise in 2026. The tool allows teams to build campaigns faster and more efficiently, thereby addressing current market demands and enhancing competitive positioning.

TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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