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Trex Expands Its Value-Driven Enhance® Decking Line With Two New Heat-Mitigating*, On-Trend Colors

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WINCHESTER, Va., Jan. 20, 2026 (GLOBE NEWSWIRE) -- Trex Company [NYSE:TREX], the world's largest man...

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AI Summary

Trex Company has launched two new colors for its Enhance decking line, featuring SunComfortable technology that reduces heat absorption. This expansion targets homeowners seeking both aesthetic appeal and performance, potentially increasing Trex's market share among traditional wood buyers. The combination of innovative product features and sustainable materials is likely to strengthen Trex's competitive position in the outdoor living space.

Sentiment Rationale

Trex's product innovation signifies proactive market engagement and positions the company favorably against competitors, likely boosting sales and investor confidence.

Trading Thesis

Buy TREX for long-term gains as new product launches attract wood buyers.

Market-Moving

  • Trex's launch of new colors may boost consumer interest and sales.
  • Innovations like SunComfortable technology position TREX competitively against wood decking.
  • Sustainability features could enhance brand loyalty among eco-conscious consumers.
  • Increased consumer demand for outdoor living products supports potential revenue growth.

Key Facts

  • Trex introduces new colors for Enhance decking: Pebble Beach, Golden Hour.
  • New boards feature SunComfortable technology for cooler surfaces.
  • Enhance boards combine wood beauty with low maintenance and high durability.
  • Trex emphasizes affordability, aiming to convert wood users to composite options.
  • Company maintains strong market position with innovative, sustainable offerings.

Companies Mentioned

  • Trex Company (TREX): Strong product expansion positions Trex favorably in the market.

Corporate Developments

The news falls under 'Corporate Developments' due to Trex's product innovation aimed at enhancing its decking line. This category is fitting as the company's new offerings will likely impact sales and brand perception directly.

Trex Expands Enhance® Decking Line with New Color Options

WINCHESTER, Va., Jan. 20, 2026 (GLOBE NEWSWIRE) -- Trex Company [NYSE: TREX], the leading manufacturer of wood-alternative decking, has announced an expansion of its Trex Enhance® decking line. The addition of two new colors, Pebble Beach and Golden Hour, showcases the company's dedication to innovation and consumer preferences in outdoor living products.

New Colors with Advanced Technology

The two new colors feature Trex's exclusive SunComfortable™ heat-mitigating technology, designed to lower heat absorption on the deck surface. This advancement allows homeowners and professionals to create inviting outdoor spaces without the discomfort often associated with traditional decking materials. Jodi Lee, Senior Vice President of Marketing for Trex Company, stated, “Homeowners today expect outdoor materials that look beautiful, perform reliably, and make their spaces more enjoyable.”

  • Pebble Beach - A soft, weathered gray that captures a coastal aesthetic.
  • Golden Hour - A warm, sun-kissed hue reminiscent of late-afternoon light.

Engineering and Design Features

The newly introduced colors are engineered to provide the durability of composite material alongside the affordability of pressure-treated lumber. The strategic scalloped profile makes these boards lighter and easier to handle, allowing quicker installations and cost savings.

Both colors not only enhance visual appeal but also incorporate Trex's commitment to sustainability, with decking made from up to 95% recycled and reclaimed materials.

Performance, Warranty, and Maintenance

Trex Enhance decking is designed to withstand the rigors of outdoor life. The proprietary outer shell ensures superior durability and offers protection against fading, staining, and scratching. Importantly, the boards are maintenance-free, requiring only occasional cleaning with soap and water to retain their pristine appearance for decades.

Consumers can have confidence in their purchase, as Trex Enhance decking comes with a 25-year Limited Residential Warranty that includes fade and stain protection.

Availability and Further Information

The new colors, Pebble Beach and Golden Hour, are available now in various profiles including 12-, 16-, and 20-foot grooved boards, and come with matching color plugs and screws. To explore more about the Trex Enhance decking line and other products, visit Trex.com.

About Trex Company

For over 30 years, Trex Company [NYSE: TREX] has established itself as the leader in the composite decking category. With its sustainable products and robust distribution network, Trex serves customers globally through more than 6,700 retail outlets. The company has been recognized as America’s Most Trusted® Outdoor Decking for six consecutive years (2021-2026).

To stay updated on Trex Company’s offerings, follow their social media platforms or visit their YouTube channel for product demos and insights.

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