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TruGolf Links Announces New Regional Developer for Greater Chicagoland Area

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Local Entrepreneur to Lead Market Expansion with Flagship Location and Multi-Unit Growth Plan CENTER...

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AI Summary

TruGolf Links has appointed Sharif Ali as the regional developer for Chicagoland, targeting the opening of a flagship location and expansion to up to 70 units. This strategy capitalizes on increasing demand for year-round golf experiences, which could significantly enhance TruGolf's market presence and revenue potential.

Sentiment Rationale

The strategic appointment and expansion plans are likely to generate investor confidence and market traction, akin to previous expansions by franchise models that led to substantial revenue gains.

Trading Thesis

TRUG is poised for growth following the Chicagoland expansion; buy in Q1 2026.

Market-Moving

  • 70 new locations in Chicagoland could significantly increase revenues for TRUG.
  • Increased demand for indoor golf can lead to higher franchise sales and growth.
  • Sharif Ali’s community engagement strategy may boost brand visibility in the region.
  • Potential for more franchise partnerships enhances scalability and market penetration.

Key Facts

  • TruGolf Links signs new regional developer for Chicagoland area.
  • Sharif Ali to open flagship location, targeting 70 units in the region.
  • TruGolf Links aims to meet growing demand for indoor golfing alternatives.
  • Ali plans to focus on community engagement and innovative customer experiences.
  • Expansion aligns with rising golf participation rates and demand for year-round access.

Companies Mentioned

  • TruGolf Holdings, Inc. (TRUG): Expansion strategies suggest strong future revenue potential.

Corporate Developments

This news falls under the 'Corporate Developments' category as it highlights strategic expansion and leadership changes within TruGolf. Such moves are critical in establishing market presence and driving future growth.

TruGolf Links Appoints Sharif Ali as New Regional Developer for Greater Chicagoland Area

TruGolf Links Franchising, LLC, a subsidiary of TruGolf Holdings, Inc. (Nasdaq: TRUG), has announced the appointment of local entrepreneur Sharif Ali as the new regional developer for the Chicagoland market. This strategic move, announced on January 20, 2026, aims to expand TruGolf Links' presence in the greater Chicago area with a flagship location and plans for significant growth in the number of retail outlets.

Overview of the Expansion Plans

Sharif Ali, who is based in Tinley Park, will be responsible for establishing a TruGolf Links flagship location and overseeing the recruitment of franchisees across the region. The company expects to launch up to 70 retail locations over the next few years, significantly increasing its market footprint.

Ali succeeds Bob Early, who has narrowed his focus to the Manteno location due to personal obligations. TruGolf Links expresses gratitude for Early's contributions and remains committed to his ongoing involvement in the community.

Insights from TruGolf Leadership

Commenting on Ali's appointment, Dr. Ben Litalien, Chief Development Officer of TruGolf Links, stated, “Sharif is exactly the kind of regional developer we look for — entrepreneurial, community-minded, and deeply aligned with our vision for the future of golf entertainment.” Litalien believes that Ali's background uniquely positions him to capitalize on the growing demand for golfing experiences in Chicagoland.

Sharif Ali's Vision and Background

With over a decade of experience in developing data-driven solutions for small and medium-sized businesses, Ali has a solid foundation for leading TruGolf Links' expansion. His passion for golf blossomed during the pandemic, highlighting the limitations of seasonal play in Illinois. “TruGolf changes that completely,” Ali remarked, praising the company's technology and immersive entertainment experience.

Ali plans to actively engage with the community and intends to open the flagship location in the Tinley Park area. This initiative underscores his commitment to not only promoting golf but also fostering social connections within the community.

The Growing Appeal of TruGolf Links

As participation in golf continues to rise nationwide, traditional courses in the Chicagoland area often face booking challenges, creating a necessity for flexible alternatives. TruGolf Links aims to fill this void by providing a welcoming indoor environment that enables guests to play in any weather while enjoying quality dining options.

  • Interactive Sports: TruGolf Links features diverse activities including soccer, baseball, and hockey.
  • Unique Experiences: Engage in fan-favorite activities like zombie dodgeball.

With this multifaceted approach, Ali emphasizes that “TruGolf Links isn’t just about golf — it’s about bringing people together.”

About TruGolf and Franchise Opportunities

Established in 1983, TruGolf is dedicated to transforming the golfing industry through innovative indoor golf solutions. Known for leading golf simulator software and hardware, the company offers products that promote accessibility and enjoyment of golf through technology. For more details, visit the company's website at www.trugolf.com.

TruGolf Links provides opportunities for individual franchises and regional developers. This model allows entrepreneurs to develop and scale in exclusive territories while offering substantial support to franchisees. For more information on franchise opportunities, visit www.trugolflinks.com/franchising or reach out to Andrew Johnson, Vice President of Franchising, at (480) 205-2947.

Forward-Looking Statements

This announcement includes “forward-looking statements” as defined in relevant U.S. securities laws. These statements involve risks, uncertainties, and assumptions; actual results may differ materially from those projected. Factors affecting performance include the ability to successfully develop products, manage growth, and secure financing, among others. Please refer to the company's filings with the SEC for further details.

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