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TruGolf Previews New MultiPlayer Indoor Driving Range at 2026 PGA Show Featuring TruGolf AI Coach; Provides Update on Stock Buyback Program

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SALT LAKE CITY, UT, Jan. 13, 2026 (GLOBE NEWSWIRE) -- TruGolf Holdings Inc. (NASDAQ: TRUG) today ann...

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AI Summary

TruGolf will showcase innovations at the 2026 PGA Show. TruGolf RANGE allows multiple players to practice simultaneously. The AI Coach provides actionable insights from shot data. Share repurchase program initiated, indicating strong capital position. TruGolf aims to enhance facility utilization and revenue.

Sentiment Rationale

TruGolf's innovative products may attract new customers; a previous launch successfully boosted sales.

Trading Thesis

The PGA Show can generate immediate interest and orders; past events saw similar spikes.

Market-Moving

  • TruGolf will showcase innovations at the 2026 PGA Show.
  • TruGolf RANGE allows multiple players to practice simultaneously.
  • The AI Coach provides actionable insights from shot data.

Key Facts

  • TruGolf will showcase innovations at the 2026 PGA Show.
  • TruGolf RANGE allows multiple players to practice simultaneously.
  • The AI Coach provides actionable insights from shot data.
  • Share repurchase program initiated, indicating strong capital position.
  • TruGolf aims to enhance facility utilization and revenue.

Companies Mentioned

  • MSGS (MSGS)
  • GOLF (GOLF)
  • ADGI (ADGI)

Corporate Developments

The showcase and repurchase program reflect growth potential and confidence in TRUG.

TruGolf Set to Showcase New Innovations at 2026 PGA Show

SALT LAKE CITY, UT, Jan. 13, 2026 - TruGolf Holdings Inc. (NASDAQ: TRUG) has announced its participation in the upcoming 2026 PGA Show, taking place in Orlando, Florida, from January 20–23, 2026, at booth 784. This event will allow TruGolf to present its cutting-edge technology innovations within the golf simulator, launch monitor, and commercial range sectors. Notably, TruGolf will unveil its next-generation indoor range platform, TruGolf RANGE, which features the new TruGolf AI Coach.

Introducing TruGolf RANGE

TruGolf RANGE provides an innovative new experience for golfers with the ability to accommodate up to 7 players simultaneously on a single cinematic screen. This interactive setup mimics the natural feel of an outdoor driving range while delivering advanced analytics for performance tracking. Key features of the TruGolf RANGE include:

  • Slow Motion Replay of Club and Ball Interaction
  • Detailed Ball Flight Data
  • Integrated AI Analysis of Swing Tendencies

Beyond individual practice, TruGolf RANGE is designed to enhance training with structured workflows and competitive experiences. These include skills challenges and games that aim to encourage recurring visits, league-style play, coaching sessions, and group events. The platform is crafted to help operators differentiate their facilities and enhance revenue through efficient quick-turn experiences.

TruGolf AI Coach: Personalized Insights for Golfers

Alongside the TruGolf RANGE, the company will showcase the TruGolf AI Coach, which leverages a player’s shot data and tendencies to generate personalized insights and instructions. This advanced coaching tool helps players translate complex data into actionable improvement strategies, thus enhancing their game more swiftly.

Chris Jones, Chief Executive Officer of TruGolf, expressed enthusiasm about their presentation at the PGA Show, stating, “TruGolf is building the future of modern golf practice. TruGolf RANGE is not just an indoor range concept—it’s a scalable platform with engaging modes that keep golfers returning while enabling operators to enhance utilization and improve financial metrics.”

Implementation and Future Plans

The initial installation of TruGolf RANGE will be featured at the Golf Everywhere project in Flower Mound, Texas. This exciting project sets the stage for expanding TruGolf’s market presence and reinforcing its commitment to innovative golf solutions.

Update on Stock Buyback Program

In addition to its technological advancements, TruGolf announced the initiation of open market purchases of its Class A common stock, compliant with SEC Rule 10b-18. This buyback program follows the authorization announced on May 29, 2025. The details of these stock purchases will be duly disclosed in the company's SEC filings.

Jones added, “We have commenced open market purchases of our common stock thanks to our strong capital position and our confidence in the Company’s long-term strategy.”

About TruGolf

Founded in 1983, TruGolf is dedicated to advancing the golf industry with leading indoor golf solutions. The company’s mission is to make golf more Available, Approachable, and Affordable through technology. TruGolf has developed award-winning video games and innovative hardware, including the new e-sports platform E6 CONNECT, connecting golfers worldwide.

Disclaimer on Forward-Looking Statements

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements involve estimates and uncertainties and may differ materially from actual results. TruGolf assumes no obligation to update any forward-looking information due to new circumstances or future events. Detailed risk factors can be found in the Company's SEC filings, available on the SEC's website at www.sec.gov.

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