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Turning Vision Into Value: Cie Portfolio Win as Nativo Is Acquired for $120M

1. Life360 to acquire Nativo for about $120 million. 2. Acquisition enhances Life360’s advertising platform with family insights. 3. Nativo delivers contextually relevant advertising and publisher integration. 4. Transaction expected to close in January 2026, pending conditions. 5. Cie has a successful venture studio model validated by this acquisition.

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FAQ

Why Bullish?

Historically, successful acquisitions in tech lead to stock price increases, as seen when companies like Amazon expanded into advertising, which significantly contributed to their growth.

How important is it?

The acquisition can significantly improve Life360’s market position in ad tech.

Why Long Term?

The integration of Nativo’s technology may enhance growth over several quarters.

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IRVINE, Calif., Nov. 13, 2025 (GLOBE NEWSWIRE) -- Cie, a venture studio, announced today that its portfolio company Nativo, a leading advertising technology provider, has entered into a definitive agreement to be acquired by Life360 (Nasdaq: LIF). The transaction, valued at approximately $120 million in cash and stock, marks another successful outcome of Cie’s venture studio model. Nativo joins a growing list of Cie-built companies that have been acquired such as Cie Games, ASAP Tire, and Titan School SolutionsThe acquisition advances Life360’s advertising platform by combining family and location insights with Nativo’s premium publisher reachInvestors in Nativo include Signia Venture Partners, Greycroft, RezVen Partners, 1745 Ventures (formerly BDMI), and Advanced Venture Partners Founded and incubated by Justin Choi and Cie in 2010, Nativo has become a leading platform for delivering premium, contextually relevant advertising experiences that seamlessly integrate with publisher content. Cie partnered closely with Nativo’s founding team to provide early strategic direction, product acceleration, and capital access that helped position the company as a trusted leader in the ad tech industry. “Nativo’s acquisition by Life360 is another validation of the venture studio model we’ve built at Cie,” said Anderee Berengian, Co-Founder and CEO of Cie. “By embedding our team alongside visionary founders like Justin Choi, we’re able to accelerate innovation and scale companies toward meaningful outcomes. Nativo has been at the forefront of shaping what effective, non-intrusive advertising can be, and we’re proud to have been a part of its journey from concept to category leader.” Life360’s acquisition of Nativo will unite its rich first-party family and location insights with Nativo’s advanced advertising technology and publisher network, helping brands reach families with relevant messages across more channels. The transaction is expected to close in January 2026, subject to customary closing conditions. About CieCie is a venture studio that serves as an innovation lab and accelerator for bold entrepreneurs who want to transform disruptive ideas into thriving ventures. Cie blends Silicon Valley DNA with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. Combined with the team’s strategic and operational expertise in technology, product development, brand building, and customer acquisition, Cie consistently drives positive outcomes across a wide range of business challenges. Cie’s venture portfolio includes Cie Games (acquired by Glu Mobile), ASAP Tire (acquired by Tire Rack), Titan School Solutions (acquired by LINQ), Nativo (acquired by Life360), Performa Labs, Apollo Education Systems, Divine Roots, and a growing list of emerging startups. Cie’s leadership team has served key roles at companies such as Amazon, eBay, Yahoo!, Overture, Pepsi, Nestlé USA, Saks Fifth Avenue, Goldman Sachs, Hearst, and Internet Brands. Visit www.ciedigital.com to learn more. Media ContactCienews@ciedigital.com

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