Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,’ CEO says.
1. Under Armour ends its decade-long partnership with Stephen Curry, brand becomes independent. 2. Company announced $95 million in additional restructuring, total charges now $255 million. 3. UA shares down over 40% this year, reflecting intense market competition. 4. Under Armour shifts focus to core brand, will continue releasing Curry brand shoes. 5. Curry's brand was a highlight, but financial impact of breakup is deemed minimal.