As Gen Z battles &#34;algorithm fatigue,&#34; the media powerhouse expands its HBCU commitment—giving brands a direct bridge to 80 million consumers and the 90% of Black audiences who back companies that invest in

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">As Gen Z battles &#34;algorithm fatigue,&#34; the media powerhouse expands its HBCU commitment—giving brands a direct bridge to 80 million consumers and the 90% of Black audiences who back companies that invest in HBCUs</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SILVER SPRING, Md.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 11, 2026</span> /PRNewswire/ -- <b xmlns="http://www.w3.org/1999/xhtml">Urban One</b>, the nation&#39;s largest distributor of Black and Urban content, today announced the official launch of <b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard: The HBCU Experience</i></b>, a multi-city engagement tour celebrating the culture, community, and legacy of Historically Black Colleges and Universities (HBCUs). Originally born as a digital sanctuary, <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> is stepping outside of the screen and hitting the ground to deliver immersive, live on-campus experiences at <b xmlns="http://www.w3.org/1999/xhtml">Bowie State University</b> on August 27 and <b xmlns="http://www.w3.org/1999/xhtml">Clark Atlanta University</b> on September 2.</p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1967440/00-2026-OneYard-HBCU-Logo-ChenillePatch-Hero-a-4x_12411631915072899058.jpg?id=OA2854092" title="Multi-City Tour" alt="Multi-City Tour"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Today&#39;s younger audiences are experiencing &#34;algorithm fatigue&#34; and actively seeking genuine, physical spaces rooted in community and shared joy. Urban One is answering this call by honoring the HBCU yard as the epicenter for gathering. Designed as a vibrant village of culture, entertainment, wellness, and career empowerment, each stop will feature celebrity hosts, top Black influencers and digital creators, live DJs, notable alumni, and special guests.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;For decades, Urban One has been an anchor in the HBCU community. With <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i>, we&#39;re creating a powerful, scalable gateway for brands looking to engage meaningfully with Gen Z. By combining live on-the-ground activations with digital storytelling, we are providing our partners with an unmatched opportunity to drive culture and connect with this generation on an entirely new level,&#34; said <b xmlns="http://www.w3.org/1999/xhtml">Jeff Meza, Urban One&#39;s EVP, Head of Branded Entertainment &amp; Integrated Marketing</b>.</p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i>&#39;s signature on-the-ground activations include:</p><ul xmlns="http://www.w3.org/1999/xhtml" type="circle"><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Aura Arcade:</b> Hosted by PlayVS, this arcade-style gaming hub allows students to compete, connect, and put their joystick skills on full display.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">3rd Space by Live Wire:</b> A reimagined main stage with curated programming, performances, and a special HBCU edition taping of Live Wire for HipHopWired.com.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Wellness Zone:</b> A dedicated wellness, beauty, and grooming oasis featuring personalized skin insights, yoga, meditation, and an affirmation station.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Cookout Corridor:</b> A tailgate-themed food and beverage zone where guests can refuel and experience regional local cuisine and signature flavors.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Your University Row:</b> A one-stop resource hub with the professional guidance, career tools, and entrepreneurial support needed to navigate life beyond graduation.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">The Promenade:</b> A photo moment where guests step inside a life-size <i xmlns="http://www.w3.org/1999/xhtml">Cassius</i> magazine cover for a shareable, social-ready experience celebrating HBCU style.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">&#34;<i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> gives brands the opportunity to do more than show up on campus—it enables them to invest meaningfully in the culture, talent and future of HBCU communities. By combining Urban One&#39;s cultural intelligence and first-party data with our trusted media brands, creators and live experiences, we help partners connect with the culture makers shaping what&#39;s next, create new opportunities for commerce and deliver measurable business impact,&#34; shared <b xmlns="http://www.w3.org/1999/xhtml">Tiffany Nasralla, Urban One&#39;s Co-Chief Revenue Officer</b><i xmlns="http://www.w3.org/1999/xhtml">.</i></p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> is part of Urban One&#39;s long-term investment in emerging HBCU voices. Built in close partnership with local HBCU leaders and student organizations, every activation is designed to boost student success and retention. Through hands-on portfolio building, industry mentorship, and clear career pathways, <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> bridges the gap between campus life and professional success.</p><p xmlns="http://www.w3.org/1999/xhtml">For more information about <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard: The HBCU Experience </i>and for students to register, please visit, <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4749761-1&amp;h=2562019338&amp;u=http%3A%2F%2Foneyard.co%2F&amp;a=www.oneyard.co" target="_blank" rel="nofollow">www.oneyard.co</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Urban</b><b xmlns="http://www.w3.org/1999/xhtml"> One, Inc.</b></p><p xmlns="http://www.w3.org/1999/xhtml">Urban One, Inc. (<a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4749761-1&amp;h=526871268&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4639425-1%26h%3D2590101822%26u%3Dhttp%253A%252F%252Fwww.urban1.com%252F%26a%3Durban1.com&amp;a=urban1.com" target="_blank" rel="nofollow">urban1.com</a>) is the largest diversified media company primarily targeting Black Americans and Urban consumers in the U.S., reaching 80 million unique consumers monthly. Its assets include TV One and CLEO TV, collectively available in 38 million households, with CTV generating 135 million monthly impressions; Radio One, with 74 broadcast stations in 13 top African American markets; and REACH Media, with 311 affiliates over 93 markets and home to nationally syndicated shows such as The Rickey Smiley Morning Show, The D.L. Hughley Show, Get Up! Mornings with Erica Campbell and The Morning Hustle. Urban One&#39;s digital division, iONE Digital, boasts 300 million monthly videos views, and engages 31 million monthly readers across leading brands like Bossip, HipHopWired, MadameNoire, and NewsOne.</p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=PH23520&amp;sd=2026-08-11"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/urban-one-to-launch-one-yard-the-hbcu-experiencea-multi-city-tour-bringing-the-cultural-power-of-the-hbcu-yard-to-life-302847890.html" target="_blank">https://www.prnewswire.com/news-releases/urban-one-to-launch-one-yard-the-hbcu-experiencea-multi-city-tour-bringing-the-cultural-power-of-the-hbcu-yard-to-life-302847890.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Urban One, Inc.</p>

UONE

Urban One to Launch "ONE Yard: The HBCU Experience"--a Multi-City Tour Bringing the Cultural Power of the HBCU Yard to Life

Urban One launches ONE Yard HBCU Experience to engage Gen Z brands

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>As Gen Z battles &amp;#34;algorithm fatigue,&amp;#34; the media powerhouse expands its HBCU commitment—giving brands a direct bridge to 80 million consumers and the 90% of Black audiences who back companies that invest in</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Urban One unveiled ONE Yard: The HBCU Experience, a multi-city on-campus tour with Bowie State and Clark Atlanta stops. The program blends live activations, hosts, and influencers to connect brands with Gen Z and Black audiences, leveraging Urban One data. If partnerships monetize, it could broaden revenue beyond traditional media and lift brand value.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Urban One launches ONE Yard: The HBCU Experience. Bowie Aug 27; Clark Atlanta Sept 2.</li><li>Live activations include Aura Arcade, 3rd Space, Wellness Zone, and more.</li><li>Aims to connect brands with Gen Z through live events and digital storytelling.</li><li>Executives call ONE Yard a scalable gateway for brands and measurable impact.</li><li>Urban One reaches 80 million monthly consumers.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Urban One, Inc. (UONE)</strong>: Largest Black/Urban media company; ONE Yard expands experiential revenue opportunities.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Corporate Developments: A branding and experiential marketing initiative by Urban One that could shift revenue mix if monetized; aligns with strategic expansion into live events and B2B partnerships.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Potential sponsorship revenue from ONE Yard could lift near-term services revenue.</li><li>Execution risk and event costs could press margins in the near term.</li><li>Brand partnerships may boost first-party data monetization and cross-channel advertising.</li><li>No current financial figures; stock reaction hinges on monetization progress.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Announcement date: Aug 11, 2026.</li><li>Stops: Bowie State on Aug 27 and Clark Atlanta on Sept 2.</li><li>Urban One reaches 80 million unique consumers monthly.</li><li>Assets include TV One, CLEO TV in 38 million households; Radio One with 74 stations.</li><li>iONE Digital: 300 million monthly video views; 31 million monthly readers.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Neutral near-term; revenue upside from sponsorships could unfold over 6–12 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">As Gen Z battles &#34;algorithm fatigue,&#34; the media powerhouse expands its HBCU commitment—giving brands a direct bridge to 80 million consumers and the 90% of Black audiences who back companies that invest in HBCUs</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SILVER SPRING, Md.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 11, 2026</span> /PRNewswire/ -- <b xmlns="http://www.w3.org/1999/xhtml">Urban One</b>, the nation&#39;s largest distributor of Black and Urban content, today announced the official launch of <b xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard: The HBCU Experience</i></b>, a multi-city engagement tour celebrating the culture, community, and legacy of Historically Black Colleges and Universities (HBCUs). Originally born as a digital sanctuary, <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> is stepping outside of the screen and hitting the ground to deliver immersive, live on-campus experiences at <b xmlns="http://www.w3.org/1999/xhtml">Bowie State University</b> on August 27 and <b xmlns="http://www.w3.org/1999/xhtml">Clark Atlanta University</b> on September 2.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1967440/00-2026-OneYard-HBCU-Logo-ChenillePatch-Hero-a-4x_12411631915072899058.jpg?id=OA2854092" title="Multi-City Tour" alt="Multi-City Tour"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Today&#39;s younger audiences are experiencing &#34;algorithm fatigue&#34; and actively seeking genuine, physical spaces rooted in community and shared joy. Urban One is answering this call by honoring the HBCU yard as the epicenter for gathering. Designed as a vibrant village of culture, entertainment, wellness, and career empowerment, each stop will feature celebrity hosts, top Black influencers and digital creators, live DJs, notable alumni, and special guests.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;For decades, Urban One has been an anchor in the HBCU community. With <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i>, we&#39;re creating a powerful, scalable gateway for brands looking to engage meaningfully with Gen Z. By combining live on-the-ground activations with digital storytelling, we are providing our partners with an unmatched opportunity to drive culture and connect with this generation on an entirely new level,&#34; said <b xmlns="http://www.w3.org/1999/xhtml">Jeff Meza, Urban One&#39;s EVP, Head of Branded Entertainment &amp; Integrated Marketing</b>.</p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i>&#39;s signature on-the-ground activations include:</p><ul xmlns="http://www.w3.org/1999/xhtml" type="circle"><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Aura Arcade:</b> Hosted by PlayVS, this arcade-style gaming hub allows students to compete, connect, and put their joystick skills on full display.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">3rd Space by Live Wire:</b> A reimagined main stage with curated programming, performances, and a special HBCU edition taping of Live Wire for HipHopWired.com.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Wellness Zone:</b> A dedicated wellness, beauty, and grooming oasis featuring personalized skin insights, yoga, meditation, and an affirmation station.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Cookout Corridor:</b> A tailgate-themed food and beverage zone where guests can refuel and experience regional local cuisine and signature flavors.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Your University Row:</b> A one-stop resource hub with the professional guidance, career tools, and entrepreneurial support needed to navigate life beyond graduation.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">The Promenade:</b> A photo moment where guests step inside a life-size <i xmlns="http://www.w3.org/1999/xhtml">Cassius</i> magazine cover for a shareable, social-ready experience celebrating HBCU style.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">&#34;<i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> gives brands the opportunity to do more than show up on campus—it enables them to invest meaningfully in the culture, talent and future of HBCU communities. By combining Urban One&#39;s cultural intelligence and first-party data with our trusted media brands, creators and live experiences, we help partners connect with the culture makers shaping what&#39;s next, create new opportunities for commerce and deliver measurable business impact,&#34; shared <b xmlns="http://www.w3.org/1999/xhtml">Tiffany Nasralla, Urban One&#39;s Co-Chief Revenue Officer</b><i xmlns="http://www.w3.org/1999/xhtml">.</i></p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> is part of Urban One&#39;s long-term investment in emerging HBCU voices. Built in close partnership with local HBCU leaders and student organizations, every activation is designed to boost student success and retention. Through hands-on portfolio building, industry mentorship, and clear career pathways, <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard</i> bridges the gap between campus life and professional success.</p><p xmlns="http://www.w3.org/1999/xhtml">For more information about <i xmlns="http://www.w3.org/1999/xhtml">ONE Yard: The HBCU Experience </i>and for students to register, please visit, <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4749761-1&amp;h=2562019338&amp;u=http%3A%2F%2Foneyard.co%2F&amp;a=www.oneyard.co" target="_blank" rel="nofollow">www.oneyard.co</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Urban</b><b xmlns="http://www.w3.org/1999/xhtml"> One, Inc.</b></p><p xmlns="http://www.w3.org/1999/xhtml">Urban One, Inc. (<a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4749761-1&amp;h=526871268&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4639425-1%26h%3D2590101822%26u%3Dhttp%253A%252F%252Fwww.urban1.com%252F%26a%3Durban1.com&amp;a=urban1.com" target="_blank" rel="nofollow">urban1.com</a>) is the largest diversified media company primarily targeting Black Americans and Urban consumers in the U.S., reaching 80 million unique consumers monthly. Its assets include TV One and CLEO TV, collectively available in 38 million households, with CTV generating 135 million monthly impressions; Radio One, with 74 broadcast stations in 13 top African American markets; and REACH Media, with 311 affiliates over 93 markets and home to nationally syndicated shows such as The Rickey Smiley Morning Show, The D.L. Hughley Show, Get Up! Mornings with Erica Campbell and The Morning Hustle. Urban One&#39;s digital division, iONE Digital, boasts 300 million monthly videos views, and engages 31 million monthly readers across leading brands like Bossip, HipHopWired, MadameNoire, and NewsOne.</p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=PH23520&amp;sd=2026-08-11"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/urban-one-to-launch-one-yard-the-hbcu-experiencea-multi-city-tour-bringing-the-cultural-power-of-the-hbcu-yard-to-life-302847890.html" target="_blank">https://www.prnewswire.com/news-releases/urban-one-to-launch-one-yard-the-hbcu-experiencea-multi-city-tour-bringing-the-cultural-power-of-the-hbcu-yard-to-life-302847890.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Urban One, Inc.</p>

Urban One unveiled ONE Yard: The HBCU Experience, a multi-city on-campus tour with Bowie State and Clark Atlanta stops. The program blends live activations, hosts, and influencers to connect brands with Gen Z and Black audiences, leveraging Urban One data. If partnerships monetize, it could broaden revenue beyond traditional media and lift brand value.

News insight

Urban One to Launch "ONE Yard: The HBCU Experience"--a Multi-City Tour Bringing the Cultural Power of the HBCU Yard to Life

AI summary

Sentiment rationale

Key facts

Corporate Developments