<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><span xmlns="http://www.w3.org/1999/xhtml">Th...

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><span xmlns="http://www.w3.org/1999/xhtml">The renewed agreement extends USANA&#39;s role as the official nutrition partner of Nordiq Canada, supporting Canada&#39;s elite cross-country ski athletes through 2028 and beyond</span></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">SALT LAKE CITY</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 20, 2026</span> /CNW/ -- USANA Health Sciences, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/USNA">USNA</a>), a global leader in science-based nutrition, today announced a renewal of its official partnership with Nordiq Canada, the national governing body for cross-country skiing in Canada. Under the renewed agreement, USANA will continue supplying Nordiq Canada&#39;s elite athletes with premium, NSF Certified for Sport&#xAE; nutritional products designed to support performance, normal muscle recovery after exercise, and long-term health—through the 2030 Olympic Winter Games and beyond.</p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS694589/USANA-Logo.jpg?id=OA2767888" title="USANA Logo" alt="USANA Logo"></img>
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<p xmlns="http://www.w3.org/1999/xhtml">The partnership reflects a shared commitment to athlete well-being, clean sport, and excellence at the highest levels of competition. USANA&#39;s NSF Certified for Sport<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> products are rigorously tested and certified to ensure they are free from banned substances, making them the trusted choice for elite athletes who demand both performance and integrity from their nutrition.</p><p xmlns="http://www.w3.org/1999/xhtml">Nordiq Canada CEO Beckie Scott—a two-time Olympic medalist and one of sport&#39;s most respected advocates for clean competition—spoke to the significance of the renewed alliance:</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;We&#39;re thrilled to renew our partnership with USANA, a company that shares our commitment to athlete health, integrity, and excellence. At Nordiq Canada, we believe success is built on hard work, trust, and a steadfast commitment to clean sport. As someone who has dedicated much of my career to advocating for fair play, I know how important it is to surround our athletes with partners who uphold those same values. USANA&#39;s continued support helps ensure our athletes have access to high-quality nutritional products while reinforcing the culture of integrity that defines our program.&#34;<br xmlns="http://www.w3.org/1999/xhtml"></br>— Beckie Scott, CEO, Nordiq Canada</p><p xmlns="http://www.w3.org/1999/xhtml">For USANA, the Nordiq Canada partnership is a natural extension of its global mission: empowering people everywhere to live healthy, more vibrant lives. The company&#39;s work with elite national sport organizations demonstrates how science-backed nutrition can play a decisive role in athletic performance at the world&#39;s highest levels.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;I am proud and excited to renew our partnership with Nordiq Canda. These athletes represent the very best in their sport—driven, disciplined, and deeply committed to competing with integrity—values USANA stands for,&#34; said Brent Neidig, USANA&#39;s Chief Commercial Officer. &#34;We&#39;re honored to provide them with the trusted nutritional products they need to perform at their peak, and we look forward to being in their corner for the next four years and beyond.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">USANA&#39;s renewed commitment also underscores the company&#39;s strong and growing presence in Canada, where it continues to invest in partnerships that reflect the values of Canadian athletes and the communities that support them.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Canada has a passionate and knowledgeable fan base for cross-country skiing, and Nordiq Canada&#39;s athletes inspire millions of Canadians every time they compete. This renewal is a reflection of USANA&#39;s deep commitment to the Canadian market and to the athletes and communities we serve here. We&#39;re thrilled to continue standing behind some of the country&#39;s finest athletes as they chase their dreams on the world stage,&#34; said Tracie Kenzora, General Manager of Canada.</p><p xmlns="http://www.w3.org/1999/xhtml">To learn more about how USANA supports elite athletes worldwide, visit USANA.com.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Nordiq Canada</b></p><p xmlns="http://www.w3.org/1999/xhtml">Nordiq Canada is the national governing body for cross-country skiing in Canada. The organization oversees athlete development from grassroots participation through to elite Olympic competition, and is a leader in promoting clean sport, athlete integrity, and excellence on the world stage. For more information, visit nordiqcanada.ca.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About USANA Health Sciences</b></p><p xmlns="http://www.w3.org/1999/xhtml">USANA (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/USNA">USNA</a>) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive&#xAE; skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives. USANA products are trusted by elite athletes, Olympians, and health-conscious consumers in more than 25 countries worldwide.</p><p xmlns="http://www.w3.org/1999/xhtml">Discover the future of nutrition at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4733437-1&amp;h=2518247656&amp;u=https%3A%2F%2Fwww.usana.com%2F%3Futm_source%3Dchatgpt.com&amp;a=USANA.com" target="_blank" rel="nofollow">USANA.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">Media Contact:<br xmlns="http://www.w3.org/1999/xhtml"></br>(801) 954-7626<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:media@USANAinc.com" target="_blank" rel="nofollow">media@USANAinc.com</a> </p>



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USNA

USANA Health Sciences Renews Four-Year Partnership with Nordiq Canada, Deepening Commitment to Clean Sport and Elite Athlete Nutrition

USANA Extends Nordiq Canada Sponsorship Through 2030, Strengthening Canadian Presence

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;prntac&quot;&gt;&lt;span xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;Th...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>USANA Health Sciences announced a four-year renewal of its official nutrition partnership with Nordiq Canada, extending support to Canada&#039;s elite cross-country ski athletes through the 2030 Olympic Winter Games and beyond. The deal reinforces USANA’s Canadian market strategy and commitment to clean sport, leveraging NSF Certified for Sport products to meet performance and integrity goals. The extension could improve brand visibility and long-term revenue potential in Canada.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>USANA renews Nordiq Canada partnership through 2030. Elite athletes get NSF nutrition.</li><li>Partnership extends support for Canada&#039;s cross-country skiing through the Olympics.</li><li>NSF Certified for Sport products ensure clean competition.</li><li>Strengthens USANA’s Canadian market presence via elite-sport partnerships.</li><li>Executive quotes highlight commitment to health, integrity, and performance.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>USANA Health Sciences (USNA)</strong>: Announces renewal of Nordiq Canada partnership; potential near-term brand upside and longer-term Canada revenue visibility.</li><li><strong>Nordiq Canada (N/A)</strong>: National governing body for cross-country skiing in Canada; partnership aligns with clean-sport values.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category fits Corporate Developments: a strategic sponsorship extension that broadens USANA&#039;s athletic-brand exposure and expands its Canadian footprint.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Long-term Canada deal could boost brand equity and sponsorship credibility.</li><li>No disclosed financial terms; near-term stock move likely limited.</li><li>Canada expansion aligns with USANA&#039;s global athlete-nutrition strategy.</li><li>Potential spillovers to distribution and partnerships in other regions.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date: July 20, 2026.</li><li>Term: through 2030 Olympic Winter Games and beyond.</li><li>Nordiq Canada is the national governing body for cross-country skiing in Canada.</li><li>NSF Certified for Sport products are tested to ensure no banned substances.</li><li>USANA ticker: NYSE USNA.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over 6–12 months on extended Canadian sponsorship and long‑term revenue visibility.</p>
  </section>
</section>


<article>
  <header>
    <h2>USANA Health Sciences Renews Four-Year Partnership with Nordiq Canada, Deepening Commitment to Clean Sport and Elite Athlete Nutrition</h2>
  </header>

  <section aria-labelledby="lead">
    <p id="lead">USANA Health Sciences, Inc. (USNA), a global leader in science-based nutrition, today announced a renewal of its official partnership with Nordiq Canada, the national governing body for cross-country skiing in Canada. Under the renewed agreement, USANA will continue supplying Nordiq Canada's elite athletes with premium, NSF Certified for Sport nutritional products designed to support performance, normal muscle recovery after exercise, and long-term health—through the 2030 Olympic Winter Games and beyond.</p>
  </section>

  <section aria-labelledby="key-facts">
    <h3>Key facts at a glance</h3>
    <ul>
      <li><strong>Official nutrition partner</strong> of Nordiq Canada (renewed)</li>
      <li>Extends through <strong>2028</strong> and beyond</li>
      <li>NSF Certified for Sport nutritional products supported by USANA</li>
      <li>Through the <strong>2030 Olympic Winter Games</strong> and beyond</li>
      <li>Stock symbol reference: <strong>USNA</strong></li>
    </ul>
  </section>

  <section aria-labelledby="values">
    <h3>Commitment to clean sport and athlete well-being</h3>
    <p>The partnership reflects a shared commitment to athlete well-being, clean sport, and excellence at the highest levels of competition. USANA's NSF Certified for Sport<sup>®</sup> products are rigorously tested and certified to ensure they are free from banned substances, making them the trusted choice for elite athletes who demand both performance and integrity from their nutrition.</p>
  </section>

  <section aria-labelledby="quotes">
    <h3>Executive perspectives on the renewal</h3>
    <p>Beckie Scott, CEO, Nordiq Canada, said: "We're thrilled to renew our partnership with USANA, a company that shares our commitment to athlete health, integrity, and excellence. At Nordiq Canada, we believe success is built on hard work, trust, and a steadfast commitment to clean sport. As someone who has dedicated much of my career to advocating for fair play, I know how important it is to surround our athletes with partners who uphold those same values. USANA's continued support helps ensure our athletes have access to high-quality nutritional products while reinforcing the culture of integrity that defines our program."</p>
    <p>— Beckie Scott, CEO, Nordiq Canada</p>
    <p>“I am proud and excited to renew our partnership with Nordiq Canda. These athletes represent the very best in their sport—driven, disciplined, and deeply committed to competing with integrity—values USANA stands for," said Brent Neidig, USANA's Chief Commercial Officer. "We’re honored to provide them with the trusted nutritional products they need to perform at their peak, and we look forward to being in their corner for the next four years and beyond.”</p>
  </section>

  <section aria-labelledby="impact">
    <h3>USANA's expanded presence in Canada</h3>
    <p>USANA's renewed commitment also underscores the company's strong and growing presence in Canada, where it continues to invest in partnerships that reflect the values of Canadian athletes and the communities that support them. <em>“Canada has a passionate and knowledgeable fan base for cross-country skiing, and Nordiq Canada's athletes inspire millions of Canadians every time they compete. This renewal is a reflection of USANA's deep commitment to the Canadian market and to the athletes and communities we serve here. We're thrilled to continue standing behind some of the country's finest athletes as they chase their dreams on the world stage,”</em> said Tracie Kenzora, General Manager of Canada.</p>
  </section>

  <section aria-labelledby="about-us">
    <p>To learn more about how USANA supports elite athletes worldwide, visit <a href="https://www.usana.com/">USANA.com</a>.</p>

    <p><strong>About Nordiq Canada</strong><br>
    Nordiq Canada is the national governing body for cross-country skiing in Canada. The organization oversees athlete development from grassroots participation through to elite Olympic competition, and is a leader in promoting clean sport, athlete integrity, and excellence on the world stage. For more information, visit nordiqcanada.ca.</p>

    <p><strong>About USANA Health Sciences</strong><br>
    USANA <strong>(NYSE: USNA)</strong> has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives. USANA products are trusted by elite athletes, Olympians, and health-conscious consumers in more than 25 countries worldwide.</p>

    <p>Discover the future of nutrition at <a href="https://www.usana.com/">USANA.com</a>.</p>
  </section>

  <section aria-labelledby="contact">
    <p><strong>Media Contact:</strong><br>(801) 954-7626<br><a href="mailto:media@USANAinc.com">media@USANAinc.com</a></p>
  </section>

  <section aria-labelledby="source">
    <p><em>Source: PRNewswire</em></p>
  </section>
</article>

USANA Health Sciences announced a four-year renewal of its official nutrition partnership with Nordiq Canada, extending support to Canada's elite cross-country ski athletes through the 2030 Olympic Winter Games and beyond. The deal reinforces USANA’s Canadian market strategy and commitment to clean sport, leveraging NSF Certified for Sport products to meet performance and integrity goals. The extension could improve brand visibility and long-term revenue potential in Canada.

USANA Health Sciences Renews Four-Year Partnership with Nordiq Canada, Deepening Commitment to Clean Sport and Elite Athlete Nutrition

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News