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VirTra to Exhibit at the 2026 SHOT Show

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CHANDLER, Ariz., Jan. 13, 2026 (GLOBE NEWSWIRE) -- VirTra, Inc. (Nasdaq: VTSI) (“VirTra” or the “Com...

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AI Summary

VirTra to showcase advanced training simulators at 2026 SHOT Show. The event runs January 20-23, 2026, in Las Vegas. Live demonstrations will highlight the effectiveness of VirTra's training solutions. SHOT Show is the largest trade event in shooting sports and law enforcement. VirTra aims to engage with customers and showcase decision-making training technology.

Sentiment Rationale

VirTra's participation in SHOT Show enhances visibility and potential sales, similar to previous events where increased interest led to stock price upticks.

Trading Thesis

The upcoming event will likely generate immediate investor interest, as demonstrated during past trade shows when similar companies saw quick stock responses.

Market-Moving

  • VirTra to showcase advanced training simulators at 2026 SHOT Show.
  • The event runs January 20-23, 2026, in Las Vegas.
  • Live demonstrations will highlight the effectiveness of VirTra's training solutions.

Key Facts

  • VirTra to showcase advanced training simulators at 2026 SHOT Show.
  • The event runs January 20-23, 2026, in Las Vegas.
  • Live demonstrations will highlight the effectiveness of VirTra's training solutions.
  • SHOT Show is the largest trade event in shooting sports and law enforcement.
  • VirTra aims to engage with customers and showcase decision-making training technology.

Companies Mentioned

  • NSSF (NSSF)
  • LOCK (LOCK)
  • PLNT (PLNT)

Industry News

The article emphasizes VirTra's market positioning and potential customer engagement, making it likely to impact future performance positively.

VirTra to Exhibit at the 2026 SHOT Show: Showcasing Advanced Training Solutions

VirTra, Inc. (Nasdaq: VTSI), a leader in judgmental use-of-force and firearms training simulators, is set to participate in the 2026 SHOT Show from January 20-23, 2026. The event, hosted by the National Shooting Sports Foundation (NSSF), will take place at The Venetian Expo and Caesars Forum in Las Vegas.

Demonstration of Cutting-Edge Training Solutions

At Booth #7550 in the Caesars Forum, VirTra will exhibit its innovative training solutions, including:

  • V-300® immersive training simulator
  • V-One™ portable simulator
  • V-XR® extended-reality training platform

Attendees will have the opportunity to participate in live demonstrations that showcase the realism, adaptability, and decision-making capabilities of VirTra’s state-of-the-art simulation technologies. This hands-on experience aims to illustrate the practical applications of these tools in various scenarios.

Comprehensive Training Ecosystem for Professionals

VirTra's presence at the SHOT Show will highlight the extensive range and flexibility of its integrated simulation ecosystem. The company’s training platforms cater to law enforcement, military, and security professionals, focusing on:

  • Judgmental use-of-force
  • Firearms proficiency
  • De-escalation techniques
  • Scenario-based decision making in high-stress environments

The live demonstrations will also display how these solutions can be utilized individually or as part of a comprehensive training program, allowing organizations to tailor their training to meet specific operational requirements while ensuring consistency and measurable outcomes.

Industry Insights from Leadership

John Givens, Chief Executive Officer of VirTra, emphasized the importance of the SHOT Show, stating, “SHOT Show is an important venue for engaging with customers and industry leaders from around the world. The event provides a valuable opportunity to demonstrate how our comprehensive training platforms deliver realistic, judgment-based scenarios that help prepare professionals for high-stakes, real-world situations.”

The Premier Event for the Shooting Sports Industry

The 2026 SHOT Show is recognized as the largest trade event for professionals in shooting sports, personal defense, hunting, law enforcement, and armed forces industries. With over 2,700 exhibitors, it presents a prime opportunity for attendees to connect with retailers, distributors, manufacturers, and industry experts. The diverse participation includes outdoor and sporting goods retailers, tactical training professionals, and security organizations, showcasing the latest innovations across a variety of sectors.

About VirTra

VirTra (Nasdaq: VTSI) has established itself as a global provider of judgmental use-of-force and firearms training simulators for law enforcement, military, educational, and commercial markets. Since its inception in 1993, VirTra has committed to saving lives by offering realistic training that prepares professionals for some of the most challenging real-world situations.

For further inquiries, please contact:

Alec Wilson and Greg Bradbury
Gateway Group, Inc.
Email: VTSI@gateway-grp.com
Phone: 949-574-3860

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