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Westwood One to Broadcast NFL Divisional Round, Presented by Intuit TurboTax

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NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Cumulus Media's (OTCQB:CMLS) Westwood One, the official ...

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AI Summary

Cumulus Media's Westwood One will air the NFL Divisional Round, enhancing listener engagement and advertising potential. This long-standing partnership with the NFL increases awareness of Cumulus Media's content offerings and their overall reach during prime football viewership.

Sentiment Rationale

Historically, media companies see significant revenue spikes during sports events, particularly NFL coverage. For Cumulus Media, highlighting its partnership can attract advertisers and increase listener engagement, similar to previous playoff seasons.

Trading Thesis

Consider buying CMLS as increased NFL viewership may boost ad revenues in Q1 2026.

Market-Moving

  • Live NFL broadcasts may significantly boost Cumulus Media's advertising revenue.
  • Successful coverage could lead to increased sponsorships and partnerships.
  • Strengthened brand presence during peak sports listening times aids subscriber growth.
  • Fan engagement from these games may enhance Cumulus Media's overall market position.

Key Facts

  • Cumulus Media's Westwood One broadcasts NFL Divisional Round playoffs.
  • Coverage will be aired on 500 radio stations nationwide.
  • This marks Westwood One’s 39th year as NFL's audio partner.
  • Games take place on January 17 and 18, boosting listener engagement.
  • Partnership enhances Cumulus Media's advertising and marketing opportunities.

Companies Mentioned

  • Cumulus Media (CMLS): Increased viewership offers potential for Q1 revenue boosts.
  • Intuit (INTU): Sponsor of the broadcasts could enhance brand visibility via CMLS.

Corporate Developments

This fits the 'Corporate Developments' category as Cumulus Media strengthens its media presence through key NFL partnerships. Such events can notably drive advertising revenue and listener engagement during crucial sporting events.

Westwood One Announces NFL Divisional Round Broadcast Schedule

NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) — Cumulus Media's (OTCQB:CMLS) Westwood One, the official audio partner of the National Football League, is set to deliver live coverage of the NFL Divisional Round on January 17 and 18, 2026. This year marks an impressive 39th consecutive season of partnership between Westwood One and the NFL, continuing their longstanding tradition of sports broadcasting.

Broadcast Schedule for the NFL Divisional Round

The Divisional Round will feature two thrilling matchups each day:

  • Saturday, January 17
    • 3:30 PM ET: Buffalo Bills at Denver Broncos
    • 8:00 PM ET: San Francisco 49ers at Seattle Seahawks
  • Sunday, January 18
    • 2:00 PM ET: Houston Texans at New England Patriots
    • 6:15 PM ET: Los Angeles Rams at Chicago Bears

Each game will be covered by a team of knowledgeable announcers and sideline reporters:

  • Saturday, January 17
    • Buffalo Bills vs. Denver Broncos
      • Announcers: Ryan Radtke & Mike Golic
      • Sideline Reporter: Amber Theoharis
    • San Francisco 49ers vs. Seattle Seahawks
      • Announcers: Kevin Kugler & Derek Rackley
      • Sideline Reporter: Jody Jackson
  • Sunday, January 18
    • Houston Texans vs. New England Patriots
      • Announcers: John Sadak & Jason McCourty
      • Sideline Reporter: Ben Leber
    • Los Angeles Rams vs. Chicago Bears
      • Announcers: Kevin Harlan & Ross Tucker
      • Sideline Reporter: Laura Okmin

Comprehensive Coverage Throughout the NFL Postseason

For the 17th year running, Scott Graham will host Westwood One’s comprehensive pre-, half-, and post-game coverage for the Divisional Round games. Westwood One is dedicated to broadcasting every postseason NFL game, from the Wild Card Weekend through to Super Bowl LX.

Listeners can enjoy the broadcasts on approximately 500 radio stations nationwide, as well as via platforms like westwoodonesports.com, the Westwood One Sports App, SiriusXM, NFL+, and through the NFL App.

About Westwood One Sports

Westwood One Sports has established itself as a premier destination for sports broadcasts, being the exclusive radio partner to the NFL since 1987. The network also covers other major sporting events, including NCAA basketball tournaments, NCAA football, The Masters, and US Soccer.

For updated information and community engagement, fans can follow Westwood One Sports on social media:

To learn more about their offerings, visit www.westwoodonesports.com.

About Cumulus Media

Cumulus Media (OTCQB: CMLS) is an industry leader in audio content, delivering captivating programming to over a quarter-billion listeners each month. The company operates 395 radio stations across 84 markets and partners with over 7,800 affiliated radio stations through Westwood One.

Cumulus Media’s diverse range of programming includes sports, news, talk, and entertainment, along with the Cumulus Podcast Network, which features thought-provoking original podcasts. For more information on Cumulus Media, visit www.cumulusmedia.com.

Contact Information

For media inquiries, please contact:

Lisa Dollinger
Dollinger Strategic Communication
for Cumulus Media | Westwood One
lisa@dollcomm.com
512.633.4084

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