Partnership unlocks exclusive cross-brand benefits, curated experiences and exceptional access for Wheels Up members and Fraser clients around the worldATLANTA, August 12, 2026 /PRNewswire/ -- Wheels Up Experience Inc.

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">Partnership unlocks exclusive cross-brand benefits, curated experiences and exceptional access for Wheels Up members and Fraser clients around the world</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">ATLANTA</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">August 12, 2026</span> /PRNewswire/ -- Wheels Up Experience Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/UP">UP</a>), a leading global provider of on-demand private aviation, today announced a partnership with Fraser Yachts, the world&#39;s leading full-service yachting brokerage, to deliver effortless private jet-to-yacht journeys for Wheels Up members and Fraser clients.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1431507/UP-Logo-Blue.jpg?id=OA2860321" title="Wheels Up" alt="Wheels Up"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Through this strategic partnership, Wheels Up and Fraser Yachts are redefining luxury travel by making the journey every bit as meaningful as the destination. Bringing together leaders in private aviation and yachting, the partnership reflects the growing demand for fully integrated travel experiences that combine personalized service, effortless coordination, and unparalleled access across the globe.</p><p xmlns="http://www.w3.org/1999/xhtml">Together, the two ultra-premium travel brands will unveil a consultative approach to every itinerary, curating the optimal combination of travel solutions to ensure each trip is planned as one cohesive experience, whether that means pairing commercial travel via Delta One with a private Wheels Up flight, arranging helicopter transfers, or designing a fully private journey from start to finish. In select destinations, Wheels Up&#39;s seaplane capabilities through Tropic Ocean Airways further extend this connectivity, allowing clients to transfer directly from air to yacht for a seamless dock-to-deck experience.</p><p xmlns="http://www.w3.org/1999/xhtml">As part of this collaboration, Wheels Up members will enjoy preferred yacht charter rates, support from Fraser&#39;s global team of more than 240 yachting specialists, and access to a fleet of more than 2,300 luxury yachts available for charter across the world&#39;s most sought-after regions. Fraser clients will benefit from exclusive benefits across Wheels Up&#39;s private aviation offerings, extending the same elevated level of service from sky to sea. All yacht charter inquiries and bookings will continue to be managed by Fraser&#39;s expert Charter Brokers, ensuring the bespoke hospitality and yachting knowledge that define the Fraser experience.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;At Wheels Up, we believe premium travel should be defined by ease, flexibility and personalization. As our members increasingly look for connected travel solutions that take them farther and unlock the world&#39;s most exceptional experiences, our partnership with Fraser Yachts is a natural extension of that vision,&#34; said George Mattson, Chief Executive Officer of Wheels Up. &#34;By combining Fraser Yachts&#39; world-class superyacht collection with Wheels Up&#39;s global network of aircraft, we are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">This collaboration underscores the continued evolution of the Wheels Up lifestyle ecosystem, expanding the brand&#39;s offering beyond private aviation through a growing portfolio of luxury partnerships. At the center of this evolution is Wheels Down, the brand&#39;s hospitality and lifestyle platform, which connects members and customers with exclusive offerings, sought-after opportunities, and leading luxury brands.</p><p xmlns="http://www.w3.org/1999/xhtml">The partnership with Fraser Yachts further strengthens this vision, creating new opportunities for bespoke air-and-sea journeys that extend beyond the destination itself. Through Fraser&#39;s hospitality at marquee events such as the Monaco Yacht Show and Palm Beach International Boat Show, the Wheels Down Clubhouse in Augusta, and other major industry and cultural moments, clients from both brands will enjoy exceptional access to one-of-a-kind experiences and unforgettable moments around the globe.</p><p xmlns="http://www.w3.org/1999/xhtml">Operating from 21 offices worldwide, Fraser delivers global expertise with personalized, local service, helping clients navigate every stage of the yachting journey. This client-first approach, combined with decades of market leadership, has established Fraser as one of the world&#39;s most respected names in luxury yachting.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;The strongest partnerships are those that genuinely enhance the client experience,&#34; said Anders Kurtén, Chief Executive Officer of Fraser. &#34;Our clients don&#39;t just think in terms of flights or yachts, they think in terms of extraordinary experiences shared with family and friends. They increasingly look to trusted brands to deliver a seamless experience across every stage of their travels. By bringing together Fraser&#39;s expertise on the water with Wheels Up&#39;s leadership in private aviation, we&#39;re creating a more connected luxury ecosystem that reflects how today&#39;s global traveler wants to experience the world.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">The partnership further expands Fraser&#39;s luxury ecosystem, complementing its market-leading yacht sales, charter, management, and new construction services with a best-in-class private aviation offering. By aligning with Wheels Up, Fraser continues to evolve its offering while remaining focused on the personalized expertise and trusted relationships that have long defined the brand.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Wheels Up<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book and fly. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4750675-1&amp;h=680542597&amp;u=https%3A%2F%2Fwww.wheelsup.com%2F&amp;a=www.wheelsup.com" target="_blank" rel="nofollow"><b xmlns="http://www.w3.org/1999/xhtml">www.wheelsup.com</b></a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Fraser Yachts<br xmlns="http://www.w3.org/1999/xhtml"></br></b>For more than 80 years, Fraser has set the global standard in luxury yachting. As the world&#39;s leading full-service yachting company, Fraser offers yacht sales, charter, yacht management, new construction, and crew placement services through a network of 21 offices worldwide. Backed by more than 240 yachting specialists and access to over 2,300 luxury yachts available for charter, Fraser delivers tailored solutions and exceptional experiences for yacht owners and charter clients across the world&#39;s most sought-after destinations. Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4750675-1&amp;h=750341752&amp;u=https%3A%2F%2Fwww.fraseryachts.com%2F&amp;a=www.fraseryachts.com" target="_blank" rel="nofollow">www.fraseryachts.com</a></b>.</p><p xmlns="http://www.w3.org/1999/xhtml">Media:<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:press@wheelsup.com" target="_blank" rel="nofollow">press@wheelsup.com</a> </p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=NY24457&amp;sd=2026-08-12"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/wheels-up-and-fraser-yachts-partner-to-deliver-seamless-private-jet-to-yacht-luxury-experiences-302849128.html" target="_blank">https://www.prnewswire.com/news-releases/wheels-up-and-fraser-yachts-partner-to-deliver-seamless-private-jet-to-yacht-luxury-experiences-302849128.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Wheels Up</p>

WHEELS UP AND FRASER YACHTS PARTNER TO DELIVER SEAMLESS PRIVATE JET-TO-YACHT LUXURY EXPERIENCES

Wheels Up expands luxury travel ecosystem with Fraser Yachts partnership

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Partnership unlocks exclusive cross-brand benefits, curated experiences and exceptional access for Wheels Up members and Fraser clients around the worldATLANTA, August 12, 2026 /PRNewswire/ -- Wheels Up Experience Inc.</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Wheels Up and Fraser Yachts unveiled a strategic alliance to deliver seamless jet-to-yacht journeys worldwide. The collaboration combines Fraser&#039;s fleet of 2,300 yachts and 240 specialists with Wheels Up&#039;s global private-aviation network, offering UP members preferential yacht rates and Fraser clients access to Wheels Up aviation benefits.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Wheels Up and Fraser Yachts announce global luxury travel partnership.</li><li>Jet-to-yacht itineraries will be curated for UP members and Fraser clients.</li><li>UP members gain preferred yacht-rate access across Fraser’s 2,300 yachts.</li><li>Fraser clients receive Wheels Up aviation benefits and global reach.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Wheels Up Experience Inc. (UP)</strong>: Primary beneficiary; expands luxury-aviation ecosystem; potential cross-sell with Delta partnership.</li><li><strong>Fraser Yachts (N/A)</strong>: Private global yachting broker; 21 offices, 240 specialists; enables cross-sell of yacht charters.</li><li><strong>Delta Air Lines (DAL)</strong>: Wheels Up/Delta collaboration referenced; potential indirect upside via premium travel benefits.</li><li><strong>Tropic Ocean Airways (N/A)</strong>: Seaplane connectivity in select destinations; enhances dock-to-deck travel integration.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The news centers on a strategic partnership that broadens UP&#039;s luxury-travel ecosystem and cross-brand benefits, potentially driving membership growth and higher ARPU if cross-sell opportunities materialize.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Strategic luxury-travel partnerships can unlock higher-margin membership revenue.</li><li>Cross-brand benefits may boost UP engagement and retention.</li><li>Execution risk remains; no immediate revenue figures disclosed.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date of release: August 12, 2026.</li><li>Partnership between Wheels Up (UP) and Fraser Yachts announced.</li><li>Fraser: 21 offices worldwide; 240 yachting specialists.</li><li>Fraser offers access to 2,300+ luxury yachts for charter.</li><li>UP members receive preferred yacht rates; Fraser clients gain Wheels Up aviation benefits.</li><li>Tropic Ocean Airways seaplane connectivity included in select destinations.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term, as luxury-travel ecosystem expansion could lift UP membership value and ARPU over the next 1-3 quarters.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">Partnership unlocks exclusive cross-brand benefits, curated experiences and exceptional access for Wheels Up members and Fraser clients around the world</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">ATLANTA</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">August 12, 2026</span> /PRNewswire/ -- Wheels Up Experience Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/UP">UP</a>), a leading global provider of on-demand private aviation, today announced a partnership with Fraser Yachts, the world&#39;s leading full-service yachting brokerage, to deliver effortless private jet-to-yacht journeys for Wheels Up members and Fraser clients.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1431507/UP-Logo-Blue.jpg?id=OA2860321" title="Wheels Up" alt="Wheels Up"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Through this strategic partnership, Wheels Up and Fraser Yachts are redefining luxury travel by making the journey every bit as meaningful as the destination. Bringing together leaders in private aviation and yachting, the partnership reflects the growing demand for fully integrated travel experiences that combine personalized service, effortless coordination, and unparalleled access across the globe.</p><p xmlns="http://www.w3.org/1999/xhtml">Together, the two ultra-premium travel brands will unveil a consultative approach to every itinerary, curating the optimal combination of travel solutions to ensure each trip is planned as one cohesive experience, whether that means pairing commercial travel via Delta One with a private Wheels Up flight, arranging helicopter transfers, or designing a fully private journey from start to finish. In select destinations, Wheels Up&#39;s seaplane capabilities through Tropic Ocean Airways further extend this connectivity, allowing clients to transfer directly from air to yacht for a seamless dock-to-deck experience.</p><p xmlns="http://www.w3.org/1999/xhtml">As part of this collaboration, Wheels Up members will enjoy preferred yacht charter rates, support from Fraser&#39;s global team of more than 240 yachting specialists, and access to a fleet of more than 2,300 luxury yachts available for charter across the world&#39;s most sought-after regions. Fraser clients will benefit from exclusive benefits across Wheels Up&#39;s private aviation offerings, extending the same elevated level of service from sky to sea. All yacht charter inquiries and bookings will continue to be managed by Fraser&#39;s expert Charter Brokers, ensuring the bespoke hospitality and yachting knowledge that define the Fraser experience.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;At Wheels Up, we believe premium travel should be defined by ease, flexibility and personalization. As our members increasingly look for connected travel solutions that take them farther and unlock the world&#39;s most exceptional experiences, our partnership with Fraser Yachts is a natural extension of that vision,&#34; said George Mattson, Chief Executive Officer of Wheels Up. &#34;By combining Fraser Yachts&#39; world-class superyacht collection with Wheels Up&#39;s global network of aircraft, we are creating a new way for discerning travelers to experience travel across the destinations and trip styles that matter most to them.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">This collaboration underscores the continued evolution of the Wheels Up lifestyle ecosystem, expanding the brand&#39;s offering beyond private aviation through a growing portfolio of luxury partnerships. At the center of this evolution is Wheels Down, the brand&#39;s hospitality and lifestyle platform, which connects members and customers with exclusive offerings, sought-after opportunities, and leading luxury brands.</p><p xmlns="http://www.w3.org/1999/xhtml">The partnership with Fraser Yachts further strengthens this vision, creating new opportunities for bespoke air-and-sea journeys that extend beyond the destination itself. Through Fraser&#39;s hospitality at marquee events such as the Monaco Yacht Show and Palm Beach International Boat Show, the Wheels Down Clubhouse in Augusta, and other major industry and cultural moments, clients from both brands will enjoy exceptional access to one-of-a-kind experiences and unforgettable moments around the globe.</p><p xmlns="http://www.w3.org/1999/xhtml">Operating from 21 offices worldwide, Fraser delivers global expertise with personalized, local service, helping clients navigate every stage of the yachting journey. This client-first approach, combined with decades of market leadership, has established Fraser as one of the world&#39;s most respected names in luxury yachting.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;The strongest partnerships are those that genuinely enhance the client experience,&#34; said Anders Kurtén, Chief Executive Officer of Fraser. &#34;Our clients don&#39;t just think in terms of flights or yachts, they think in terms of extraordinary experiences shared with family and friends. They increasingly look to trusted brands to deliver a seamless experience across every stage of their travels. By bringing together Fraser&#39;s expertise on the water with Wheels Up&#39;s leadership in private aviation, we&#39;re creating a more connected luxury ecosystem that reflects how today&#39;s global traveler wants to experience the world.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">The partnership further expands Fraser&#39;s luxury ecosystem, complementing its market-leading yacht sales, charter, management, and new construction services with a best-in-class private aviation offering. By aligning with Wheels Up, Fraser continues to evolve its offering while remaining focused on the personalized expertise and trusted relationships that have long defined the brand.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Wheels Up<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Wheels Up is a leading global provider of on-demand private aviation with a large, diverse fleet and a network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and premium commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations, via Air Partner Cargo. With the Wheels Up app and website, members can easily search, book and fly. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4750675-1&amp;h=680542597&amp;u=https%3A%2F%2Fwww.wheelsup.com%2F&amp;a=www.wheelsup.com" target="_blank" rel="nofollow"><b xmlns="http://www.w3.org/1999/xhtml">www.wheelsup.com</b></a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Fraser Yachts<br xmlns="http://www.w3.org/1999/xhtml"></br></b>For more than 80 years, Fraser has set the global standard in luxury yachting. As the world&#39;s leading full-service yachting company, Fraser offers yacht sales, charter, yacht management, new construction, and crew placement services through a network of 21 offices worldwide. Backed by more than 240 yachting specialists and access to over 2,300 luxury yachts available for charter, Fraser delivers tailored solutions and exceptional experiences for yacht owners and charter clients across the world&#39;s most sought-after destinations. Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4750675-1&amp;h=750341752&amp;u=https%3A%2F%2Fwww.fraseryachts.com%2F&amp;a=www.fraseryachts.com" target="_blank" rel="nofollow">www.fraseryachts.com</a></b>.</p><p xmlns="http://www.w3.org/1999/xhtml">Media:<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:press@wheelsup.com" target="_blank" rel="nofollow">press@wheelsup.com</a> </p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=NY24457&amp;sd=2026-08-12"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/wheels-up-and-fraser-yachts-partner-to-deliver-seamless-private-jet-to-yacht-luxury-experiences-302849128.html" target="_blank">https://www.prnewswire.com/news-releases/wheels-up-and-fraser-yachts-partner-to-deliver-seamless-private-jet-to-yacht-luxury-experiences-302849128.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Wheels Up</p>

Wheels Up and Fraser Yachts unveiled a strategic alliance to deliver seamless jet-to-yacht journeys worldwide. The collaboration combines Fraser's fleet of 2,300 yachts and 240 specialists with Wheels Up's global private-aviation network, offering UP members preferential yacht rates and Fraser clients access to Wheels Up aviation benefits.

News insight

WHEELS UP AND FRASER YACHTS PARTNER TO DELIVER SEAMLESS PRIVATE JET-TO-YACHT LUXURY EXPERIENCES

AI summary

Sentiment rationale

Key facts

Corporate Developments