<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpan...

<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">NEW YORK</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 22, 2026</span> /PRNewswire/ -- <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4736398-1&amp;h=1904997959&amp;u=https%3A%2F%2Fwww.whirlpoolcorp.com%2F&amp;a=Whirlpool+Corporation" target="_blank" rel="nofollow">Whirlpool Corporation</a>, one of the world&#39;s most iconic home appliance companies, and <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4736398-1&amp;h=3961538953&amp;u=https%3A%2F%2Fwww.growthloop.com%2F&amp;a=GrowthLoop" target="_blank" rel="nofollow">GrowthLoop</a>, a pioneer in agentic AI-powered marketing solutions, today announced a partnership to drive growth across the company&#39;s KitchenAid Small Appliances portfolio. This partnership supports Whirlpool Corporation&#39;s customer engagement strategy and activation on its cloud-native data warehouse.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1890533/growthloop-Whirlpool-announcement.jpg?id=OA2778332" title="Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data." alt="Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data."></img>
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<p xmlns="http://www.w3.org/1999/xhtml">GrowthLoop helps companies unlock a more complete view of its customers, helping teams better understand consumer preferences and engagement opportunities. The insights support more personalized experiences across a portfolio of brands and products.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;A cloud-native data warehouse is central to modernizing our customer engagement strategy across every brand,&#34; said Gokul Nair, CIO for KitchenAid Small Appliances. &#34;Collaborating with companies like GrowthLoop helps us maximize this investment—delivering personalized experiences for our consumers and strong, measurable returns for the business.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">For Whirlpool Corporation, GrowthLoop is helping build and activate audiences efficiently while supporting an agile approach to customer engagement and experimentation. Whirlpool Corporation is also using the platform to identify high-value subsegments within broader campaigns, helping teams uncover opportunities for more relevant engagement.</p><p xmlns="http://www.w3.org/1999/xhtml">Rather than introducing another siloed marketing platform, GrowthLoop enables Whirlpool Corporation to maximize the value of its existing infrastructure, keeping audience intelligence, activation, and measurement centralized within the warehouse.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;The era of the monolithic marketing cloud is over,&#34; said Anthony Rotio, co-founder and co-CEO of GrowthLoop. &#34;Legacy infrastructure is killing speed, and today&#39;s marketers need faster access to audience insights and activation.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About GrowthLoop</b></p><p xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4736398-1&amp;h=2990342872&amp;u=https%3A%2F%2Fwww.growthloop.com%2F&amp;a=GrowthLoop%C2%A0" target="_blank" rel="nofollow">GrowthLoop </a>is a pioneer in composable, AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. The GrowthLoop agentic composable CDP drives compound growth by accelerating the marketing cycle using agentic AI powered by your enterprise cloud data. Working alongside AI agents, teams use GrowthLoop to translate customer data into precise audiences and activate those audiences across real-time customer journeys, measuring and improving performance through always-on analysis — all with zero data movement. Thousands of marketers at enterprises like Costco, Albertsons, and Ford rely on GrowthLoop to bring their AI strategy to life, grow faster with every experiment, personalize every customer touchpoint, and drive rapidly compounding results.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Whirlpool Corporation</b></p><p xmlns="http://www.w3.org/1999/xhtml">Whirlpool Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/WHR">WHR</a>) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales—close to 90% of which were in the Americas—41,000 employees and 35 manufacturing and technology research centers. Additional information about the company can be found at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4736398-1&amp;h=3790880457&amp;u=http%3A%2F%2Fwhirlpoolcorp.com%2F&amp;a=WhirlpoolCorp.com" target="_blank" rel="nofollow">WhirlpoolCorp.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact:</b><br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:press@growthloop.com" target="_blank" rel="nofollow">press@growthloop.com</a></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=NY09554&amp;sd=2026-07-22"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/whirlpool-corporation-to-collaborate-with-growthloop-on-direct-to-consumer-strategy-302831364.html" target="_blank">https://www.prnewswire.com/news-releases/whirlpool-corporation-to-collaborate-with-growthloop-on-direct-to-consumer-strategy-302831364.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE GrowthLoop</p>

Whirlpool Corporation to Collaborate with GrowthLoop on Direct-to-Consumer Strategy

Whirlpool Partners with GrowthLoop to Accelerate KitchenAid DTC Growth

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;span xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;legendSpan...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Whirlpool Corporation (WHR) and GrowthLoop today announced a strategic partnership to accelerate KitchenAid Small Appliances&#039; direct-to-consumer growth by leveraging GrowthLoop&#039;s AI-powered marketing within Whirlpool&#039;s cloud-native data warehouse. The collaboration targets deeper customer insights, precise audience activation, and ROI-driven experimentation, potentially enhancing digital engagement across Whirlpool brands while maintaining centralized data infrastructure.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Whirlpool and GrowthLoop partner to boost KitchenAid Small Appliances&#039; DTC growth.</li><li>GrowthLoop provides AI-powered marketing on Whirlpool’s cloud-native data warehouse.</li><li>GrowthLoop enables precise audiences and real-time activation across campaigns.</li><li>Whirlpool aims to identify high-value subsegments and improve engagement ROI.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Whirlpool Corporation (WHR)</strong>: Announces partnership with GrowthLoop to modernize DTC marketing; potential uplift to KitchenAid campaigns.</li><li><strong>GrowthLoop (N/A)</strong>: Private AI-powered marketing platform; collaboration aims to centralize audience insights within Whirlpool&#039;s data warehouse.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Corporate Developments; this is a strategic partnership that could affect WHR&#039;s marketing efficiency and DTC strategy, signaling ongoing digital transformation.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>WHR&#039;s DTC optimization could lift online sales and mix for KitchenAid small appliances.</li><li>Centralized data activation may improve marketing ROI, supporting margins over time.</li><li>Announcement spotlight on WHR&#039;s digital transformation efforts and AI-driven marketing strategies.</li><li>Date of release: July 22, 2026; potential near-term price reaction.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date of press release: July 22, 2026.</li><li>Whirlpool 2025 net sales: about $16 billion, ~90% in the Americas.</li><li>Whirlpool employees: 41,000; 35 manufacturing and technology centers.</li><li>GrowthLoop: private company; AI-powered marketing on data cloud; clients include Costco, Albertsons, Ford.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Positive near-term for WHR if DTC improvements materialize within 6-12 months.</p>
  </section>
</section>


<article>
  <h2>Whirlpool Corporation to Collaborate with GrowthLoop on Direct-to-Consumer Strategy</h2>

  <section aria-labelledby="lead-paragraph">
    <p id="lead-paragraph">
      <strong>NEW YORK</strong>, <strong>July 22, 2026</strong> /PRNewswire/ -- <strong>Whirlpool Corporation</strong> (NYSE: <strong>WHR</strong>) and <strong>GrowthLoop</strong>, a pioneer in agentic AI-powered marketing solutions, today announced a partnership to drive growth across the company’s KitchenAid Small Appliances portfolio. This partnership supports Whirlpool Corporation’s customer engagement strategy and activation on its cloud-native data warehouse.
    </p>
  </section>

  <figure>
    <img src="https://mmx.prnewswire.com/media/MS1890533/growthloop-Whirlpool-announcement.jpg?id=OA2778332"
         title="Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data."
         alt="Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data.">
    <figcaption>Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data.</figcaption>
  </figure>

  <section aria-labelledby="lead-details">
    <p>
      GrowthLoop helps companies unlock a more complete view of its customers, helping teams better understand consumer preferences and engagement opportunities. The insights support more personalized experiences across a portfolio of brands and products.
    </p>
  </section>

  <section aria-labelledby="qa-quote-1">
    <p>
      “A cloud-native data warehouse is central to modernizing our customer engagement strategy across every brand,” said Gokul Nair, CIO for KitchenAid Small Appliances. “Collaborating with companies like GrowthLoop helps us maximize this investment—delivering personalized experiences for our consumers and strong, measurable returns for the business.”
    </p>
  </section>

  <section aria-labelledby="qa-implications">
    <p>
      For Whirlpool Corporation, GrowthLoop is helping build and activate audiences efficiently while supporting an agile approach to customer engagement and experimentation. Whirlpool Corporation is also using the platform to identify high-value subsegments within broader campaigns, helping teams uncover opportunities for more relevant engagement.
    </p>

    <p>
      Rather than introducing another siloed marketing platform, GrowthLoop enables Whirlpool Corporation to maximize the value of its existing infrastructure, keeping audience intelligence, activation, and measurement centralized within the warehouse.
    </p>
  </section>

  <section aria-labelledby="qa-quote-2">
    <p>
      “The era of the monolithic marketing cloud is over,” said Anthony Rotio, co-founder and co-CEO of GrowthLoop. “Legacy infrastructure is killing speed, and today’s marketers need faster access to audience insights and activation.”
    </p>

    <p>Whirlpool and GrowthLoop are helping teams activate more effectively, deliver more personalized customer experiences, and maximize the value of cloud data.</p>
  </section>

  <section aria-labelledby="about-growthloop">
    <h3><strong>About GrowthLoop</strong></h3>
    <p>
      <a href="https://growthloop.com/" target="_blank" rel="nofollow">GrowthLoop</a> is a pioneer in composable, AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. The GrowthLoop agentic composable CDP drives compound growth by acceler­ating the marketing cycle using agentic AI powered by your enterprise cloud data. Working alongside AI agents, teams use GrowthLoop to translate customer data into precise audiences and activate those audiences across real-time customer journeys, measuring and improving performance through always-on analysis — all with zero data movement. Thousands of marketers at enterprises like Costco, Albertsons, and Ford rely on GrowthLoop to bring their AI strategy to life, grow faster with every experiment, personalize every customer touchpoint, and drive rapidly compounding results.
    </p>
  </section>

  <section aria-labelledby="about-whirlpool">
    <h3><strong>About Whirlpool Corporation</strong></h3>
    <p>
      Whirlpool Corporation (NYSE: <strong>WHR</strong>) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately <strong>$16 billion</strong> in annual net sales—close to <strong>90%</strong> of which were in the Americas—<strong>41,000</strong> employees and <strong>35</strong> manufacturing and technology research centers. Additional information about the company can be found at <a href="https://whirlpoolcorp.com/" target="_blank" rel="nofollow">WhirlpoolCorp.com</a>.
    </p>
  </section>

  <section aria-labelledby="media-contact">
    <p><strong>Media Contact:</strong><br>
      <a href="mailto:press@growthloop.com" target="_blank" rel="nofollow">press@growthloop.com</a></p>
  </section>

  <section aria-labelledby="source-note">
    <p id="source-note">Source: GrowthLoop</p>
  </section>
</article>

Whirlpool Corporation (WHR) and GrowthLoop today announced a strategic partnership to accelerate KitchenAid Small Appliances' direct-to-consumer growth by leveraging GrowthLoop's AI-powered marketing within Whirlpool's cloud-native data warehouse. The collaboration targets deeper customer insights, precise audience activation, and ROI-driven experimentation, potentially enhancing digital engagement across Whirlpool brands while maintaining centralized data infrastructure.

News insight

Whirlpool Corporation to Collaborate with GrowthLoop on Direct-to-Consumer Strategy

AI summary

Sentiment rationale

Key facts

Corporate Developments