<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The business school...

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The business school of The Catholic University of America built ZoomInfo into its Sales Practicum course to close the gap between conceptual coursework and the hands-on skills new sales reps need.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that The Busch School of Business at The Catholic University of America built ZoomInfo into its Sales Practicum course, and 72.5% of the prospects its students generated were judged outreach-worthy by corporate partners, up from 58% the previous semester without it, according to the school.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded in 2013, the Busch School runs a sales program built to prepare students to compete virtuously in the world of sales. It had a problem common to sales education: most of it is conceptual, teaching the strategy and leadership skills a rep needs years later rather than the foundational work of landing the first job and ramping fast. Strong graduates were entering the field without hands-on reps in the tools and daily tasks of modern selling.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The school set out to close that gap. A Catholic University alum and former sales rep, who joined as a lecturer and the school&#39;s Sales Partnership Program Manager, built the Sales Practicum course and went looking for tools that could teach real technical skills and carry a credential. Drawing on his own years selling, he put ZoomInfo at the top of the list.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The course is experiential by design. Students complete projects on prospecting, cold emailing, and cold calling, all modeled on real-world scenarios. They search verified contact and company data to find the right people, and read company news and event signals to spot timing and qualify a prospect. It is the same mechanism that helps working sales teams. Accurate data points a seller at a real buyer, and a timely signal gives a reason to reach out now. Applied in a classroom, it means the lists students build hold up when a real company inspects them.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The proof came from a course project. Students built prospect lists for hypothetical verticals and territories tied to companies in the school&#39;s corporate partnership network, and those partners graded the lists. The first semester with ZoomInfo, 72.5% of the prospects students generated were judged outreach-worthy, compared with 58% the previous semester without it, according to the school. The school also reports the practical skills have accelerated students&#39; onboarding during internships, cutting ramp time significantly. The course closes with a professional certification students can list on LinkedIn and resumes.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The lecturer sees a small but growing community of schools offering sales-specific training, and rising interest in bringing sales technology into the classroom. His advice to other educators is to find the gaps in a curriculum, get input from corporate partners, and build a partnership around putting real tools in front of students.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml">zoominfo.com</b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260720533075r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260720533075/en/" rel="nofollow">https://www.businesswire.com/news/home/20260720533075/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

Why The Busch School of Business Standardized Its Sales Training on ZoomInfo

ZoomInfo's GTM Platform Validated in Catholic University Sales Practicum


The global leader in sales enablement made its top sellers&#39; outbound results repeatable across the whole go-to-market team by layering AI-assisted prospecting on ZoomInfo data.


ZoomInfo (NASDAQ:GTM), the

How Seismic Scaled AI-Driven Prospecting Across Its Sales Team with ZoomInfo

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;
&lt;i xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;The business school...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ZoomInfo confirms its go-to-market platform is effective in education, with 72.5% of student-generated prospects deemed outreach-worthy, up from 58%. The Busch School&#039;s Sales Practicum now uses ZoomInfo to teach real data gathering and outreach timing, accelerating onboarding and yielding a LinkedIn-certified credential. The development signals pilot-style validation that could widen enterprise adoption of GTM tools over time.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>ZoomInfo used in Catholic University&#039;s Sales Practicum. 72.5% outreach-worthy prospects vs 58% previously.</li><li>Education adoption shows GTM data quality boosts outreach readiness.</li><li>Course accelerates onboarding; professional certification listed on LinkedIn.</li><li>Lecturer seeks scalable model, expanding school partnerships around real tools.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo Technologies Corp (GTM)</strong>: Primary subject; validation of the GTM platform in an educational setting; potential to broaden enterprise adoption.</li><li><strong>The Busch School of Business, The Catholic University of America (N/A)</strong>: Educational partner; pilots using ZoomInfo to teach real-world GTM skills; could drive broader adoption in academia.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. Demonstrates real-world GTM technology adoption within education, signaling broader demand for data-driven selling tools and AI-enabled GTM workflows.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Positive classroom validation could spur broader enterprise GTM conversations.</li><li>Potential education partnerships may expand ZoomInfo&#039;s user base.</li><li>No immediate revenue impact without a broader roll-out.</li><li>AI-driven data insights remain a key GTM differentiator.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>72.5% of student-generated prospects were outreach-worthy; up from 58% in the prior semester.</li><li>The Sales Practicum includes prospecting, cold emailing, and cold calling modules.</li><li>Certification is listed on LinkedIn and resumes upon course completion.</li><li>Source: Business Wire press release dated 2026-07-20.</li><li>ZoomInfo data assets include more than 100 million companies and 500 million contacts.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Educational validation could broaden ZoomInfo&#039;s GTM footprint within 12–24 months.</p>
  </section>
</section>


<article>
  <h2>Why The Busch School of Business Standardized Its Sales Training on ZoomInfo</h2>

  <p><em>The business school of The Catholic University of America built ZoomInfo into its Sales Practicum course to close the gap between conceptual coursework and the hands-on skills new sales reps need.</em> The Busch School of Business at The Catholic University of America has integrated ZoomInfo into its Sales Practicum program, with <strong>72.5%</strong> of the prospects its students generated were judged outreach-worthy by corporate partners, up from <strong>58%</strong> the previous semester without it.</p>

  <section>
    <h3>Background: The Busch School and the Sales Practicum initiative</h3>
    <p>Founded in 2013, the Busch School runs a sales program built to prepare students to compete virtuously in the world of sales. It had a problem common to sales education: most of it is conceptual, teaching the strategy and leadership skills a rep needs years later rather than the foundational work of landing the first job and ramping fast. Strong graduates were entering the field without hands-on reps in the tools and daily tasks of modern selling.</p>

    <p>The school set out to close that gap. A Catholic University alum and former sales rep, who joined as a lecturer and the school's Sales Partnership Program Manager, built the Sales Practicum course and went looking for tools that could teach real technical skills and carry a credential. Drawing on his own years selling, he put ZoomInfo at the top of the list.</p>

    <section>
      <h3>Course design and experiential learning</h3>
      <p>The course is experiential by design. Students complete projects on prospecting, cold emailing, and cold calling, all modeled on real-world scenarios. They search verified contact and company data to find the right people, and read company news and event signals to spot timing and qualify a prospect. It is the same mechanism that helps working sales teams. Accurate data points a seller at a real buyer, and a timely signal gives a reason to reach out now. Applied in a classroom, it means the lists students build hold up when a real company inspects them.</p>

      <p>The proof came from a course project. Students built prospect lists for hypothetical verticals and territories tied to companies in the school's corporate partnership network, and those partners graded the lists. The first semester with ZoomInfo, <strong>72.5%</strong> of the prospects students generated were judged outreach-worthy, compared with <strong>58%</strong> the previous semester without it, according to the school. The school also reports the practical skills have accelerated students' onboarding during internships, cutting ramp time significantly. The course closes with a professional certification students can list on LinkedIn and resumes.</p>
    </section>

    <section>
      <h3>Educator perspective and broader impact</h3>
      <p>The lecturer sees a small but growing community of schools offering sales-specific training, and rising interest in bringing sales technology into the classroom. His advice to other educators is to find the gaps in a curriculum, get input from corporate partners, and build a partnership around putting real tools in front of students.</p>
    </section>
  </section>

  <section>
    <h3>About ZoomInfo and the GTM framework</h3>
    <p><strong>ZoomInfo</strong> (NASDAQ:<strong> GTM</strong>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.</p>

    <p>Learn more at <strong>zoominfo.com</strong>.</p>
  </section>

  <section>
    <h3>Source and contact information</h3>
    <p>View source version on Business Wire: <a href="https://www.businesswire.com/news/home/20260720533075/en/" rel="nofollow">https://www.businesswire.com/news/home/20260720533075/en/</a></p>
    <p><strong>Media contact:</strong><br/>Public Relations Team<br/>ZoomInfo<br/><a href="mailto:PR@zoominfo.com" rel="nofollow">PR@zoominfo.com</a></p>
  </section>
</article>

ZoomInfo confirms its go-to-market platform is effective in education, with 72.5% of student-generated prospects deemed outreach-worthy, up from 58%. The Busch School's Sales Practicum now uses ZoomInfo to teach real data gathering and outreach timing, accelerating onboarding and yielding a LinkedIn-certified credential. The development signals pilot-style validation that could widen enterprise adoption of GTM tools over time.

Why The Busch School of Business Standardized Its Sales Training on ZoomInfo

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News