MEDIROM Healthcare Technologies Announces Major Milestone in Japan

TOKYO, Jan. 08, 2026 (GLOBE NEWSWIRE) – MEDIROM Healthcare Technologies Inc. (NASDAQ: MRM), headquartered in Minato-ku, Tokyo, has announced a significant achievement in its digital authentication efforts. As of December 28, 2025, the number of Proof of Human authentications using the World ID device, 'Orb', has surpassed 20,000 at its relaxation salon network, primarily through the "Re.Ra.Ku" brand operated by its subsidiary, MEDIROM Wellness Co.

Doubling of Authentications in Two Months

This milestone marks a substantial growth, having doubled the number of verifications from 10,000 cases reported on October 23, 2025. MEDIROM credits this rapid increase to its strategic alignment with the World Network, a Proof of Human authentication protocol co-founded by industry leaders Sam Altman and Alex Blania. The company aims to broaden access to innovative digital infrastructures through its extensive store network.

Expanding Access to New Social Infrastructure

Looking ahead, MEDIROM plans to expand the installation of Orbs to 200 salons nationwide, further enhancing public access to this next-generation authentication technology. This initiative is expected to foster a growing community that can easily engage in Proof of Human technology.

Event-Driven Growth and Community Engagement

The surge to exceed 20,000 authentications was largely propelled by the company’s recent 25th anniversary celebration, marked by the “5-Minute Shoulder Massage Campaign for 250,000 People.” Participants were offered complimentary shoulder massages while waiting to verify their identities at Re.Ra.Ku locations, generating notable interest and serving as a unique digital experience. MEDIROM views this connection between real-world interactions and technological adoption as key to their growing success.

About the World Network

The World Network is envisioned as the largest and most inclusive network of real humans, designed to provide Proof of Human, financial services, and social connectivity in the growing age of artificial intelligence. The initiative, co-founded by Altman, Max Novendstern, and Blania, aims to democratize access to essential services.

Overview of Re.Ra.Ku Group and MEDIROM

• The Re.Ra.Ku Group operates over 300 wellness salons across Japan, delivering relaxation services in various formats, including multi-purpose running stations and hot spring facilities.
• MEDIROM has diversified into HealthTech, launching on-demand health training apps and developing the innovative “MOTHER Bracelet,” a 24/7 rechargeable smart tracker.

Contact Information

For more information, visit MEDIROM Healthcare Technologies or contact investor relations at ir@medirom.co.jp.

Forward-Looking Statements

This release contains forward-looking statements regarding MEDIROM's future operational results, business strategies, and market opportunities, which may vary significantly due to known and unknown risks, uncertainties, and other factors. These statements are subject to change and should not be relied upon without consideration of the associated risks.