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Xerox and Lexmark Debut Unified Retail Tech at NRF 2026

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Proven strengths and complementary innovations empower retailers to "See It, Show It, Support It, Scale It" Xerox and Lexmark today unveil a unified suite of retail solutions at NRF 2026: Retail's Big Show, marking

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AI Summary

Xerox and Lexmark launched a unified suite of retail solutions at NRF 2026, targeting the rapid growth in retail tech investment projected at 64%. This innovation aims to enhance operational efficiencies and reduce costs for brands, positioning Xerox strategically for long-term growth in a digitally evolving landscape.

Sentiment Rationale

The new retail solutions capitalize on growth trends in AI and tech investments. Similar historical examples, such as technological partnerships boosting revenue, support this outlook.

Trading Thesis

XRX shows bullish potential due to strong retail tech demand; consider buying for medium-term gains.

Market-Moving

  • Retail tech investment growth could boost XRX revenues in 2024.
  • Technological innovations enhance XRX's competitive edge in retail sectors.
  • Increased adoption of AI-driven solutions should positively impact Xerox's market position.
  • Expanded product offerings may attract new retail clients and drive sales.

Key Facts

  • Xerox and Lexmark unveil retail solutions at NRF 2026.
  • This joint offering displays new technology trends in retail.
  • Retail tech investment expected to rise 64% next year.
  • Xerox aims to drive efficiencies and growth for retailers.
  • The combined capabilities enhance real-time operations management.

Companies Mentioned

  • LXK (LXK)

Corporate Developments

This falls under 'Corporate Developments' as it highlights Xerox's strategic partnership and innovation in retail technology. The joint product launch indicates a proactive approach to capturing market share in a rapidly growing sector.

Proven strengths and complementary innovations empower retailers to "See It, Show It, Support It, Scale It"

Xerox and Lexmark today unveil a unified suite of retail solutions at NRF 2026: Retail's Big Show, marking their first joint industry appearance. The newly combined company's offering signals a new era in retail technology and introduces innovations designed to help brands "See It, Show It, Support It, Scale It."

The suite of offerings from the newly combined company showcases decades of expertise at the world's largest retail trade show, running through Jan. 13 at the Jacob K. Javits Convention Center. Xerox brings strengths in IT solutions, production print, and digital workflow, while Lexmark adds deep experience in store operations with devices intentionally engineered for retail, signage solutions, and vision AI. Together, the unified company delivers end-to-end innovation — from headquarters to supply chain to the sales floor — driving measurable business results through complementary capabilities.

Retailers are under pressure to adapt quickly: AI-driven technology investment in retail is projected to grow 64% in the coming year, according to tech analyst Quocirca's Future of Work 2030 Study. Integrating Xerox and Lexmark capabilities addresses this demand by connecting real-time insights, signage automation, supply chain, and scalable content workflows.

"This is an exciting time for clients in the retail industry. We are at NRF to exhibit exactly how broad our newly combined suite of solutions is, delivering measurable impact without added complexity," said Jacques-Edouard Gueden, chief revenue officer at Xerox. "Together we provide a single, integrated platform that turns insights into action — improving efficiency, reducing costs, and driving growth with technology that works as hard as retailers do."

From vision AI and signage solutions to printing and digital campaigns

Through the company's "See It, Show It, Support It, Scale It" journey, retailers will discover how advanced technologies can help them see what's happening in their stores and logistics hubs in real time, show their brand at its best, support daily operations, and scale their impact across every channel.

Learn more about Xerox and Lexmark at NRF 2026: Retail's Big Show, schedule a booth meeting with our retail experts, or visit the Xerox and Lexmark showcase at Booth #4803.

About Xerox Holdings Corporation (NASDAQ:XRX)

Xerox has been redefining the workplace experience for over a century. As a services-led, software-enabled company, we power today's hybrid workplace through advanced print, digital, and AI-driven technologies. In 2025 Xerox acquired Lexmark - expanding our global footprint, strengthening service capabilities, and equipping us to deliver an even broader portfolio of workplace technologies to our clients. Today, we continue our legacy of innovation to deliver client-centric, digitally driven solutions that meet the needs of a global, distributed workforce. Whether in offices, classrooms, or hospitals, we help our clients thrive in a constantly evolving business landscape.

Media Contact:

Justin Capella, Xerox, +1-203-258-6535, Justin.Capella@xerox.com

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