YY Group Expands into Egypt's USD 20 Billion Hospitality Market
YY Group Holding Limited (NASDAQ: YYGH), a leader in on-demand workforce solutions, has announced its strategic expansion into the Egyptian market. This significant move not only underscores the company's growth in the Middle East and North Africa (MENA) region but also builds on its existing success in the United Arab Emirates (UAE). This entry into Egypt is a timely response to the country's booming tourism sector, which has reached historic highs.
Tourism Boom Fuels Hospitality Sector Growth
According to the State Information Service (SIS), Egypt welcomed approximately 19 million tourists in 2025, marking a substantial 21 percent increase compared to 2024. This influx has significantly boosted the hospitality sector, valued at around USD 20 billion in 2025, with expectations for steady growth through 2030.
Leadership Appointment to Drive Expansion
YY Group has appointed Mr. Ramy Attia as the Country Director for Egypt. Mr. Attia has a proven track record in the UAE where he played a pivotal role in scaling operations and securing vital hospitality partnerships. In his new capacity, he will manage the implementation of the YY Circle platform, aimed at enhancing support for hospitality operators as Egypt aspires to achieve its long-term tourism growth objectives.
Integration of AI-Driven Solutions
YY Group plans to leverage its proprietary AI-driven matching technology to facilitate its entry into Egypt, initially focusing on Cairo and other major tourist hubs. The company's objective is to deliver top-notch, flexible staffing solutions that have already garnered success across the globe and within the MENA region.
Mike Fu, Chairman and CEO of YY Group, emphasized this strategy, stating, “Following the exceptional growth of our UAE operations, expanding into Egypt is the natural next step in our MENA strategy. Egypt is a major tourism market with a large workforce. By introducing YY Circle, we are providing the digital infrastructure needed to connect this workforce with the world-class hotel chains we already serve across the region."
About YY Group Holding Limited
YY Group Holding Limited (NASDAQ: YYGH) is a Singapore-based technology-enabled platform offering flexible and scalable workforce solutions, as well as integrated facility management services. The company is active in various sectors including hospitality, logistics, retail, and healthcare, and it operates through two primary divisions: on-demand staffing and integrated facilities management.
YY Group utilizes innovative digital platforms and IoT-driven systems to help clients effectively manage fluctuating labor demands and maintain optimal operational environments. In addition to its operations in Singapore and Malaysia, YY Group is expanding its reach across Asia, Europe, Africa, Oceania, and the MENA region.
Commitment to Excellence
Listed on the Nasdaq Capital Market, YY Group is dedicated to achieving service excellence, operational innovation, and long-term value creation for its clients and shareholders. For more information about the company and its services, visit YY Group’s official website.
Safe Harbor Statement
This article contains forward-looking statements made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements reflect YY Group Holding Limited's beliefs, expectations, and plans regarding its business strategy and regional expansion. Actual results may differ materially due to various risks, including competition, economic conditions, and changes in regulations.
Investor Contact
For investor inquiries, please contact Jason Phua Zhi Yong, Chief Financial Officer at YY Group, via email at [email protected].