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BKNGBullishAnalyst Target Updateanalyst
High materiality8/10

Morgan Stanley Assumes Booking Holdings (BKNG) at Overweight

Sep 16, 2026, 6:27 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Analyst overweight implies upside risk-reward.

AI summary

What happened, with direct paths to the underlying reporting

BKNG assigned Overweight by Morgan Stanley; target $230; price $171.32.

  • Overweight stance; target $230; price $171.32

Key facts

  1. 01

    Target: $230

  2. 02

    Posted price: $171.32

  3. 03

    Analyst firm: Morgan Stanley

  4. 04

    Analyst: Matthew Cost

How to read this signal

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