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PGBullishAnalyst Target Updateanalyst
Medium materiality5/10

Procter & Gamble price target raised to $185 from $166 at Morgan Stanley

Oct 24, 2026, 4:20 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Bullish analyst revision with meaningful implied upside, though it remains a single-firm forecast.

AI summary

What happened, with direct paths to the underlying reporting

Morgan Stanley raised its PG price target about 11%, from $166 to $185. The target is roughly 12% above the posted price of $165.59.

  • Morgan Stanley raised its PG target from $166 to $185.
  • The new target is about 12% above the posted price.

Key facts

  1. 01

    Target: $185

  2. 02

    Posted price: $165.59

  3. 03

    Analyst firm: Morgan Stanley

How to read this signal

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