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PGBullishAnalyst Target Updateanalyst
Medium materiality6/10

UBS raises Procter & Gamble price target to $190

Oct 23, 2026, 4:23 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Bullish analyst revision; price targets are opinions, not guarantees.

AI summary

What happened, with direct paths to the underlying reporting

UBS raised its PG price target to $190 from $172; the posted price was $161.64.

  • Target raised about 10.5%, with roughly 18% upside to the new target from the posted price.

Key facts

  1. 01

    Target: $190

  2. 02

    Posted price: $161.64

  3. 03

    Analyst firm: UBS

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