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What happened, with direct paths to the underlying reporting
- Petrus Advisers sent a letter to Criteo calling for strategic actions. - Criteo faces challenges due to Google phasing out cookies, impacting revenue. - Criteo's largest segment relies on cookie data for digital advertising. - Petrus Advisers advocates for refreshed board, strategic review, and share buyback. - Potential interest from suitors for Criteo has been reported. Price Impact Rating: Bearish Impact Horizon Rating: Short-term Type: Corporate Developments
- Petrus Advisers sent a letter to Criteo calling for strategic actions.
- Criteo faces challenges due to Google phasing out cookies, impacting revenue.
- Criteo's largest segment relies on cookie data for digital advertising.
- Petrus Advisers advocates for refreshed board, strategic review, and share buyback.
- Potential interest from suitors for Criteo has been reported.
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