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Brighthouse Financial (BHF) is increasing annuity sales through product redesign. The life insurance market's gross written premiums may reach $3.67 trillion by 2024. Increased automation is expected to enhance premium growth across life insurers, including BHF. BHF aims to transition to less capital-intensive products for better profitability. Industry trends favor life insurers as the rate environment improves.
- Brighthouse Financial (BHF) is increasing annuity sales through product redesign.
- The life insurance market's gross written premiums may reach $3.67 trillion by 2024.
- Increased automation is expected to enhance premium growth across life insurers, including BHF.
- BHF aims to transition to less capital-intensive products for better profitability.
- Industry trends favor life insurers as the rate environment improves.
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