High materiality8/10
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce
Why it may matterVerify against the original reporting
The increase in online spending suggests resilience in e-commerce, benefiting IBUY.
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What happened, with direct paths to the underlying reporting
Online spending rose 3% globally, totaling $1.2 trillion. U.S. sales grew 4% to $282 billion during the holiday season. Returns increased significantly, with $122 billion recouped, up 28% year-on-year. AI investments drove $229 billion in holiday spending, up 6% from last year. Retailers using AI are better positioned to manage revenue losses.
- Online spending rose 3% globally, totaling $1.2 trillion.
- U.S. sales grew 4% to $282 billion during the holiday season.
- Returns increased significantly, with $122 billion recouped, up 28% year-on-year.
- AI investments drove $229 billion in holiday spending, up 6% from last year.
- Retailers using AI are better positioned to manage revenue losses.
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