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The raised pricing strategy and improved EBITDA estimates suggest positive near-term earnings impact, reminiscent of past instances where similar fee adjustments boosted margins. However, slight concerns about new member growth prevent a 'very bullish' rating.
What happened, with direct paths to the underlying reporting
PLNT shares surged pre-Q4 results ahead of earnings announcement. New member fee hike projected to boost 2025 EBITDA consensus by 2.1%. Analyst Logan Reich maintained an Outperform rating with a $120 target. Low local competition supports the pricing strategy's positive impact.
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