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Despite declining user metrics, Zhihu's profitability and strategic AI initiatives indicate potential upside, akin to companies like Baidu during transitional phases.
What happened, with direct paths to the underlying reporting
Zhihu reported its first profit at 86.4 million yuan despite a 25% revenue drop. New AI platform Zhida.ai could drive future growth and user engagement. Average users fell 18% to 81.4 million as Zhihu focuses on quality users. CFO mentioned temporary losses may continue to pursue AI opportunities. Analysts generally rate Zhihu as a 'buy' despite expected future losses.
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