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The licensing deal solidifies a business relationship that could drive revenue and trust in Getty’s services. Historical partnerships in tech have often resulted in positive stock performance due to enhanced market positioning.
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Perplexity signed a multi-year deal with Getty Images for licensed content. The agreement aims to improve attribution in AI-powered search tools. Perplexity faced past legal challenges over copyright and content scraping. Getty's Vice President emphasized the value of proper content attribution. The deal legitimizes Perplexity's past use of Getty's images.
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