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If the deal secures exclusivity, it can boost iHeartMedia's revenue streams significantly. Historical precedents, such as Spotify's rise post-podcast deals, support this potential upside.
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Netflix is negotiating to license iHeartMedia's video podcasts. Exclusive licensing may limit iHeartMedia from uploading to YouTube. The deal could enhance Netflix's competitive edge against YouTube. iHeartMedia's podcast lineup includes popular titles like 'The Breakfast Club.' Similar previous deals with Spotify indicate a trend towards exclusive content.
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