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Concerns raised by Ben Cohen may weaken investor confidence in the brand's governance, similar to previous backlash during Unilever's management decisions regarding social missions.
What happened, with direct paths to the underlying reporting
Ben Cohen criticizes Magnum for ousting board members and impacting social mission. Unilever spun off its ice cream brands into a new company, Magnum. Cohen sees no value in the Magnum spin-off for Ben & Jerry's. Magnum claims changes enhance brand's social mission, contradicting Cohen's views. Cohen leads a campaign urging a sale of Ben & Jerry's to socially-aligned investors.
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