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The expected $11 million hit from tariffs and decreased traffic could pressure earnings, resembling past downturns.
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Build-A-Bear has turned profitable under CEO Sharon Price John. Stock peaked at $76 in September, up 125% over two years. Tariffs on imports may cost the company $11 million in 2025. Traffic slowdown in October noted during the government shutdown. Company expects to reach $500 million in annual revenue for the first time.
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