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Loosening gating around Luce purchases reduces potential buyer exclusions and could broaden demand for future limited-series editions, supporting near-term sentiment and potential backlog clarity, though without concrete timing or financials the impact remains modest.
What happened, with direct paths to the underlying reporting
Ferrari's chief marketing and commercial officer Enrico Galliera says Luce EV buyers are not required to purchase it to access the next limited-series models. The stance reduces exclusivity gates and could broaden potential buyers for future editions. Details on timing, demand impact, or profitability remain uncertain.
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