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The initiative signals a move toward data-driven, more efficient pest management with online booking, 24/7 monitoring, and automated defenses. If execution scales, it could lift bookings, reduce costs, and improve margin, creating a modest near-term upside for RTO as the rollout proceeds.
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Rentokil Terminix announced a multi-brand digital upgrade including Google Booking, 24/7 monitoring, and automated defenses, with phased rollouts and later enhancements planned. The initiative aims to simplify customer journeys and reduce chemical use, signaling potential efficiency gains and near-term margin expansion as digital tools scale.
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