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Positive signal for Omnicom's growth vector in AI-enabled commerce; concrete pilot ROI adds credibility, though it's an initial rollout with limited public-scale data and a single pilot.
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Omnicom's Flywheel launches a Generative Engine Optimization (GEO) capability to optimize AI-driven product recommendations across Amazon, Walmart, and Target. The offering reverse engineers AI evaluation signals to close content gaps and boost traffic and conversions. Early pilot results show meaningful ROI, suggesting potential revenue growth from Flywheel’s GEO expansion within Omnicom's portfolio.
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