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Positive menu expansion paired with a value-driven promo could spur higher visits and check sizes, supporting near-term earnings momentum; risk remains around incremental promo costs and execution clarity.
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BJ’s Restaurant & Brewhouse unveiled an all-new chicken sandwich lineup, including Korean Sweet & Spicy, Classic Crispy, and Original Crispy, rolling out June 25. The menu push leverages the $13 Pizookie Meal Deal to drive traffic and menu differentiation, plus a summer promo featuring the Graham Cracker S’mores Pizookie. Potential near-term lift to guest visits and check sizes.
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