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A major broker outlook with a specific target and margin thesis can lift near-term sentiment and provide a price catalyst if acknowledged by other investors; similar past upgrades by BNP have moved HAS shares when the thesis is credible.
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BNP Paribas argues Hasbro’s Magic: The Gathering Universes Beyond is underappreciated, driving higher margins and a growing flywheel. They project about 85% incremental gross margins on Magic and earnings growth through 2026-27, implying the stock’s roughly 10x EBITDA multiple understates the evolving business mix.
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