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Price cuts and financing can boost demand and unit volumes in the near term, potentially lifting revenue despite ongoing CEO controversy. Historically, price reductions in autos can temporarily boost sales but may compress gross margins if pricing becomes sustained. The net effect depends on price durability and elasticity.
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Tesla's price reductions and attractive loan terms are aimed at sustaining demand, even among buyers unhappy with the CEO. The near-term volume boost could support revenue but press margin risk if price cuts persist. The move indicates management prioritizes volume growth to counter demand concerns.
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