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Expansion of experiential offerings and new benefit tiers could improve owner retention and lifetime value, supporting longer tenure and higher spend per owner; positive signaling though no immediate earnings impact is disclosed.
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Marriott Vacations Worldwide unveiled Inner Circle presented by Aflac, a new owner-exclusive experiences platform delivering private concerts, culinary events, sporting and cultural programming across Marriott Vacation Club, Westin Vacation Club, and Sheraton Vacation Club. Coupled with refreshed Owner Benefit Levels (Reserve and Pinnacle), the initiative aims to deepen ownership engagement, boost retention, and raise lifetime value through premium experiences.
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