Century Complete Expands in Wilson, NC with Bright Leaf Homes
Positive unit expansion and online sales capability can lift near-term orders and ASP; may improve investor sentiment though the impact hinges on demand and margins in coming quarters.
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Positive unit expansion and online sales capability can lift near-term orders and ASP; may improve investor sentiment though the impact hinges on demand and margins in coming quarters.
What happened, with direct paths to the underlying reporting
Century Communities announced Bright Leaf, a Century Complete community in Wilson, NC, selling from upper $200s. The project adds 1,684-2,180 sq ft homes with 4-5 bedrooms and 2-3 baths, near Raleigh and the coast. The release highlights Century's online-buying model and potential near-term backlog growth in the region.
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