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Positive framing around enterprise AI adoption and Qualcomm's role could refine sentiment and support multiples for AI hardware exposure, though lack of numbers limits near-term upside.
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Qualcomm’s CMO Don McGuire told Business Insider at Cannes Lions 2026 that enterprise AI is reaching a practical stage, stressing that humans and AI together will unlock value. The remarks reinforce Qualcomm’s positioning in enterprise AI hardware and could bolster near-term demand for Snapdragon/AI chips as customers pursue practical deployments, potentially boosting partnerships and product adoption over the next 6–12 months.
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