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Past BTS collabs with McD sold out and boosted in-store demand; BT21 is well-known and drivers may lift July traffic. The impact is likely temporary around launch but could provide a concrete, short-term lift to comps.
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McDonald’s will roll out BT21 x Happy Meals on July 14, expanding a BTS-related toy program after last year’s TinyTan launch. BT21, developed by LINE FRIENDS, features BTS member characters and previously sold out in Asia in 2023. The collaboration could boost Happy Meal traffic and related sales during the launch window.
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