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Positive tone on transformation and metric outperformance supports longer-term upside, but absence of fresh financials or guidance limits near-term catalysts; sentiment could improve if execution follows through and marketing ROI strengthens.
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Rocket Companies’ marketing chief Jonathan Mildenhall reiterated at Cannes Lions 2026 that the brand overhaul has surpassed metrics in the past two years and is only getting started. He argues CMOs must lead across the C-suite through radical change, framing the initiative as a long-term differentiator rather than a quick performance lift.
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