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Promotional activity boosted Apple’s China share position despite a YoY decline, while the stock sits well above key moving averages, suggesting upside potential into earnings; near-term catalysts include the July 30 print and optimistic analyst commentary.
What happened, with direct paths to the underlying reporting
Counterpoint Research reports Apple’s iPhone sales fell 9% YoY during the four-week 618 period despite a rebound, aided by promotions on the iPhone 17 Pro. The broader China smartphone market remained weak, with total shipments down 13% and higher prices expected. Apple remains technically bullish ahead of its July 30 earnings.
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