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Direct product launch with new pricing tiers and pre-sale momentum could lift near-term revenue and attract new customers, though consumer adoption and timing of retailer rollouts remain uncertain.
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iRobot announced Roomba Electro Plus, a cordless 5-in-1 hard-floor cleaner that sanitizes using electrolyzed water and tap water, killing 99.99% of microbes with no added chemicals. Alongside, a redesigned Roomba robot lineup offers stronger suction, smarter navigation, and smaller form factors. The portfolio shift signals a broader floor-care ecosystem and could lift near-term demand and revenue, especially as pre-sales begin.
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