Perion Expands Outmax Into Greece and Central Europe via Acrossmedia241
Jul 8, 2026, 4:37 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting
The deal expands Perion's AI-driven Outmax footprint into a new, sizable region with established agency networks, potentially accelerating revenue growth and reducing CAC. Prior Perion partner expansions (GIMC in China, Africa) have been used to propel growth targets, suggesting a favorable fundamental read if execution remains solid; however, real-world uptake and client adoption will determine magnitude.
AI summary
What happened, with direct paths to the underlying reporting
Perion announced a partnership with Acrossmedia241 to bring Outmax, its AI-driven optimization agent, to Greece and the broader Central and Eastern Europe region. The move leverages Acrossmedia241's regional networks to reduce customer acquisition costs and accelerate Outmax revenue growth, aligning with Perion's 2028 targets. The collaboration will be unveiled at the Athens conference on July 9.
Perion partners with Acrossmedia241 to bring Outmax into Greece and CEE.
Outmax leverages Acrossmedia241's agency relationships and tourism boards.
Launch planned at the Athens conference on July 9.
Lower CAC and faster revenue growth expected; expands AI optimization.
Expands Perion's regional footprint following GIMC China and Africa.
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