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Alberta expansion broadens TAM and potential online-margin opportunities; immediate price move small but positive signals sentiment improvement.
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Penn Entertainment is launching standalone Hollywood Casino and theScore Casino apps in Alberta, targeting cross-sell opportunities via theScore Bet. The move leverages its partnerships with the Toronto Blue Jays, Golf Canada, NHL, and PGA Tour to deepen brand reach. PENN stock rose about 0.7% to $20.50 on the news, signaling modest near-term optimism as the Canadian rollout unfolds.
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