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GTMBullishCorporate Developmentsnews
Medium materiality6/10

ZoomInfo Case Study: 87% Dashboard Update Time Cut Drives GTM Value

Jul 14, 2026, 12:09 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Tangible efficiency metrics (87% time savings) plus forward-looking signals enhance GTM value proposition, potentially boosting enterprise demand and near-term sentiment, though no revenue figures are disclosed.

AI summary

What happened, with direct paths to the underlying reporting

ZoomInfo reported BDO Canada replaced a day-long manual process with a direct integration, cutting dashboard updates from eight hours to one and adding forward-looking buying signals to its Client Value Index. The move enables real-time, self-service insights across teams and shifts client-management from reactive to proactive, potentially expanding ZoomInfo's enterprise GTM footprint.

  • BDO Canada uses ZoomInfo integration; dashboard updates drop to one hour.
  • An 87% time reduction frees analysts for strategic work.
  • Forward-looking signals added to the Client Value Index.
  • Self-service dashboards enable cross-team insights without waiting.

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