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Measured study highlights Snapchat’s strong ad ROI and incremental impact

Jul 21, 2026, 9:21 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Positive ROIs and incremental lift from a credible study may entice advertisers to expand Snap budgets, potentially boosting SNAP ad revenue and multiple in the near term; historical sensitivity to ad demand supports a modest upside if adoption accelerates.

AI summary

What happened, with direct paths to the underlying reporting

A Measured study finds Snapchat delivers notable incremental ad returns, with iROAS up 36.2% and Measured adoption up 11.1%. The report emphasizes incrementality and halo effects beyond on-platform results, suggesting retailers can achieve efficiency gains by diversifying marketing spend to Snap. If advertisers widen budgets, SNAP could see nearer-term ad revenue uplift.

  • Measured study: iROAS +36.2%; adoption by Measured clients +11.1%.
  • 5% of social ad spend goes to Snapchat; median iROAS $2.84.
  • 92% of Snapchat users include friends in shopping; 73% recommend brands.
  • Teens spend five hours daily; Snapchat ranks third among platforms.

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