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HASBullishEarningsnews
High materiality8/10

Hasbro's MTG Marvel edition boosts Q2 growth and stock

Jul 21, 2026, 1:46 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Strong Q2 beat and MTG growth supported a >10% post-call rally; near-term upside linked to MTG franchise momentum, offset by H2 revenue timing risk from the cyberattack.

AI summary

What happened, with direct paths to the underlying reporting

Hasbro posted Q2 revenue of $1.1B, up 16% YoY, led by Wizards and Digital Gaming, driven by Marvel Super Heroes. CEO Chris Cocks framed MTG as a durable earnings driver with a multidecade fan base. A March cyberattack delayed $40–$60M of consumer revenue to H2 and adds about $20M in expenses.

  • Q2 revenue $1.1B, up 16% YoY; Wizards and Digital Gaming up 27%.
  • Marvel Super Heroes edition drives MTG growth; stock jumped >10% post-call.
  • Q2 results: net earnings $1.12, adjusted EPS $1.28; OI $282M, +14%.
  • Cyberattack in March delayed $40–$60M consumer revenue to H2; $20M expenses.
  • Traditional toys up 5%; momentum across brands ahead of holidays.

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