Hasbro's MTG Marvel edition boosts Q2 growth and stock
Strong Q2 beat and MTG growth supported a >10% post-call rally; near-term upside linked to MTG franchise momentum, offset by H2 revenue timing risk from the cyberattack.
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Strong Q2 beat and MTG growth supported a >10% post-call rally; near-term upside linked to MTG franchise momentum, offset by H2 revenue timing risk from the cyberattack.
What happened, with direct paths to the underlying reporting
Hasbro posted Q2 revenue of $1.1B, up 16% YoY, led by Wizards and Digital Gaming, driven by Marvel Super Heroes. CEO Chris Cocks framed MTG as a durable earnings driver with a multidecade fan base. A March cyberattack delayed $40–$60M of consumer revenue to H2 and adds about $20M in expenses.
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