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The introduction of a high-value, feature-rich plan could improve ARPU and attract higher-margin customers, potentially supporting improved profitability if subscriber uptake is meaningful and churn remains stable.
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Charter Communications’ Spectrum Mobile unveils Unlimited Plus Premium, a premium wireless plan featuring 50 GB hotspot, 4K streaming, and up to $360 in phone financing credits. It also includes a smartwatch plan and extensive global roaming (20 GB in 215+ countries). At $50 per line (multi-line) or $60 (single-line), the plan could lift ARPU and attract higher-value subscribers.
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