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Policy relaxation could lower sourcing costs, broaden product assortment, and boost cross-border GMV for AMZN. Short-term uncertainty around rollout and competitor responses. Long-term earnings could improve if India-origin goods constitute a larger share of products sold overseas.
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India eased foreign investment rules, letting e-commerce firms buy directly from Indian sellers to sell overseas, a win for Amazon. The policy could expand Amazon's India-sourced product supply and boost cross-border orders, potentially lifting revenue and margins. Implementation timing and competitive responses will determine the near-term impact.
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